diff --git a/intl/msg_hash_us.h b/intl/msg_hash_us.h
index 9cabad4952..128bdd58b5 100644
--- a/intl/msg_hash_us.h
+++ b/intl/msg_hash_us.h
@@ -2397,3 +2397,5 @@ MSG_HASH(MENU_ENUM_SUBLABEL_VIDEO_CROP_OVERSCAN,
       "Cuts off a few pixels around the edges of the image that were customarily left blank by developers and sometimes contain garbage pixels.")
 MSG_HASH(MENU_ENUM_SUBLABEL_VIDEO_SMOOTH,
       "Add a slight blur to the image to take the edge off of the hard pixel edges. This option has very little impact on performance.")
+MSG_HASH(MENU_ENUM_SUBLABEL_VIDEO_FILTER,
+      "Apply a CPU-powered video filter. NOTE: Might come at a high performance cost. Some video filters might only work for cores that use 32bit or 16bit color.")
diff --git a/menu/cbs/menu_cbs_sublabel.c b/menu/cbs/menu_cbs_sublabel.c
index 1d157f047d..10bbfee67d 100644
--- a/menu/cbs/menu_cbs_sublabel.c
+++ b/menu/cbs/menu_cbs_sublabel.c
@@ -124,6 +124,7 @@ default_sublabel_macro(action_bind_sublabel_content_history_size,          MENU_
 default_sublabel_macro(action_bind_sublabel_menu_input_unified_controls,   MENU_ENUM_SUBLABEL_INPUT_UNIFIED_MENU_CONTROLS)
 default_sublabel_macro(action_bind_sublabel_onscreen_notifications_enable, MENU_ENUM_SUBLABEL_VIDEO_FONT_ENABLE)
 default_sublabel_macro(action_bind_sublabel_video_crop_overscan,           MENU_ENUM_SUBLABEL_VIDEO_CROP_OVERSCAN)
+default_sublabel_macro(action_bind_sublabel_video_filter,                  MENU_ENUM_SUBLABEL_VIDEO_FILTER)
 
 /* MENU_ENUM_LABEL_CONNECT_NETPLAY_ROOM*/
 
@@ -187,6 +188,9 @@ int menu_cbs_init_bind_sublabel(menu_file_list_cbs_t *cbs,
    {
       switch (cbs->enum_idx)
       {
+         case MENU_ENUM_LABEL_VIDEO_FILTER:
+            BIND_ACTION_SUBLABEL(cbs, action_bind_sublabel_video_filter);
+            break;
          case MENU_ENUM_LABEL_VIDEO_CROP_OVERSCAN:
             BIND_ACTION_SUBLABEL(cbs, action_bind_sublabel_video_crop_overscan);
             break;