diff --git a/drivers/media/common/tuners/tuner-simple.c b/drivers/media/common/tuners/tuner-simple.c
index be8d903171b7..266c255cf0d8 100644
--- a/drivers/media/common/tuners/tuner-simple.c
+++ b/drivers/media/common/tuners/tuner-simple.c
@@ -1018,8 +1018,10 @@ struct dvb_frontend *simple_tuner_attach(struct dvb_frontend *fe,
 			fe->ops.i2c_gate_ctrl(fe, 1);
 
 		if (1 != i2c_transfer(i2c_adap, &msg, 1))
-			tuner_warn("unable to probe %s, proceeding anyway.",
-				   tuners[type].name);
+			printk(KERN_WARNING "tuner-simple %d-%04x: "
+			       "unable to probe %s, proceeding anyway.",
+			       i2c_adapter_id(i2c_adap), i2c_addr,
+			       tuners[type].name);
 
 		if (fe->ops.i2c_gate_ctrl)
 			fe->ops.i2c_gate_ctrl(fe, 0);