diff --git a/browser/components/newtab/lib/OnboardingMessageProvider.jsm b/browser/components/newtab/lib/OnboardingMessageProvider.jsm
index 6b2c6ad616e5..5b20b0071252 100644
--- a/browser/components/newtab/lib/OnboardingMessageProvider.jsm
+++ b/browser/components/newtab/lib/OnboardingMessageProvider.jsm
@@ -55,18 +55,6 @@ const L10N = new Localization([
 const HOMEPAGE_PREF = "browser.startup.homepage";
 const NEWTAB_PREF = "browser.newtabpage.enabled";
 
-/**
- * return the retargeting delay in days for the cookiebanner nimbus experiment
- */
-const cbhRetargetingDelay = () => {
-  const featureVal = lazy.NimbusFeatures.cookieBannerHandling.getVariable(
-    "retargetingDelayInDays"
-  );
-
-  if (!featureVal) return 1;
-  return featureVal;
-};
-
 const BASE_MESSAGES = () => [
   {
     id: "FXA_ACCOUNTS_BADGE",
@@ -1058,7 +1046,7 @@ const BASE_MESSAGES = () => [
       skip_address_bar_notifier: true,
     },
     frequency: {
-      custom: [{ period: 24 * 60 * 60 * 1000 * cbhRetargetingDelay(), cap: 1 }],
+      custom: [{ period: 86400000, cap: 1 }],
       lifetime: 2,
     },
     trigger: {
@@ -1106,7 +1094,7 @@ const BASE_MESSAGES = () => [
       skip_address_bar_notifier: true,
     },
     frequency: {
-      custom: [{ period: 24 * 60 * 60 * 1000 * cbhRetargetingDelay(), cap: 1 }],
+      custom: [{ period: 86400000 * 2, cap: 1 }],
       lifetime: 2,
     },
     trigger: {
@@ -1154,7 +1142,7 @@ const BASE_MESSAGES = () => [
       skip_address_bar_notifier: true,
     },
     frequency: {
-      custom: [{ period: 24 * 60 * 60 * 1000 * cbhRetargetingDelay(), cap: 1 }],
+      custom: [{ period: 86400000 * 7, cap: 1 }],
       lifetime: 2,
     },
     trigger: {
diff --git a/toolkit/components/nimbus/FeatureManifest.yaml b/toolkit/components/nimbus/FeatureManifest.yaml
index 643d428af3f6..0a84445e902f 100644
--- a/toolkit/components/nimbus/FeatureManifest.yaml
+++ b/toolkit/components/nimbus/FeatureManifest.yaml
@@ -952,9 +952,6 @@ cookieBannerHandling:
     desktopCfrVariant:
       type: int
       description: Which variant of the doorhanger the user should receive. 0=unenrolled; 1=control; 2=A; 3=B
-    retargetingDelayInDays:
-      type: int
-      description: How many days to wait before attempting to show the doorhanger a second time.
 
 accessibilityCache:
   description: Caches all accessibility information from all documents in the Firefox main process.