diff --git a/browser/app/profile/firefox.js b/browser/app/profile/firefox.js
index 93e3f8b93657..2d55e3b3f3e9 100644
--- a/browser/app/profile/firefox.js
+++ b/browser/app/profile/firefox.js
@@ -1461,6 +1461,7 @@ pref("devtools.performance.ui.flatten-tree-recursion", true);
 pref("devtools.performance.ui.show-platform-data", false);
 pref("devtools.performance.ui.show-idle-blocks", true);
 pref("devtools.performance.ui.enable-memory", false);
+pref("devtools.performance.ui.enable-allocations", false);
 pref("devtools.performance.ui.enable-framerate", true);
 pref("devtools.performance.ui.show-jit-optimizations", false);
 
diff --git a/browser/devtools/performance/modules/logic/front.js b/browser/devtools/performance/modules/logic/front.js
index 621e1d31dc27..3ab40e7d92a0 100644
--- a/browser/devtools/performance/modules/logic/front.js
+++ b/browser/devtools/performance/modules/logic/front.js
@@ -528,7 +528,7 @@ function getRecordingModelPrefs () {
     withMarkers: true,
     withMemory: Services.prefs.getBoolPref("devtools.performance.ui.enable-memory"),
     withTicks: Services.prefs.getBoolPref("devtools.performance.ui.enable-framerate"),
-    withAllocations: Services.prefs.getBoolPref("devtools.performance.ui.enable-memory"),
+    withAllocations: Services.prefs.getBoolPref("devtools.performance.ui.enable-allocations"),
     allocationsSampleProbability: +Services.prefs.getCharPref("devtools.performance.memory.sample-probability"),
     allocationsMaxLogLength: Services.prefs.getIntPref("devtools.performance.memory.max-log-length")
   };
diff --git a/browser/devtools/performance/performance-controller.js b/browser/devtools/performance/performance-controller.js
index 70d8ceed45ac..a45b027e97ed 100644
--- a/browser/devtools/performance/performance-controller.js
+++ b/browser/devtools/performance/performance-controller.js
@@ -297,7 +297,7 @@ let PerformanceController = {
       withMarkers: true,
       withMemory: this.getOption("enable-memory"),
       withTicks: this.getOption("enable-framerate"),
-      withAllocations: this.getOption("enable-memory"),
+      withAllocations: this.getOption("enable-allocations"),
       allocationsSampleProbability: this.getPref("memory-sample-probability"),
       allocationsMaxLogLength: this.getPref("memory-max-log-length"),
       bufferSize: this.getPref("profiler-buffer-size"),
diff --git a/browser/devtools/performance/performance.xul b/browser/devtools/performance/performance.xul
index 0b5226cbb1ef..5efaa81a2e73 100644
--- a/browser/devtools/performance/performance.xul
+++ b/browser/devtools/performance/performance.xul
@@ -43,6 +43,12 @@
                 data-pref="enable-memory"
                 label="&profilerUI.enableMemory;"
                 tooltiptext="&profilerUI.enableMemory.tooltiptext;"/>
+      <menuitem id="option-enable-allocations"
+                class="experimental-option"
+                type="checkbox"
+                data-pref="enable-allocations"
+                label="&profilerUI.enableAllocations;"
+                tooltiptext="&profilerUI.enableAllocations.tooltiptext;"/>
       <menuitem id="option-enable-framerate"
                 type="checkbox"
                 data-pref="enable-framerate"
diff --git a/browser/devtools/performance/test/browser_perf-compatibility-01.js b/browser/devtools/performance/test/browser_perf-compatibility-01.js
index 88549fa7fe9e..dc45184d04cd 100644
--- a/browser/devtools/performance/test/browser_perf-compatibility-01.js
+++ b/browser/devtools/performance/test/browser_perf-compatibility-01.js
@@ -13,6 +13,7 @@ function* spawnTest() {
     TEST_MOCK_TIMELINE_ACTOR: true
   });
   Services.prefs.setBoolPref(MEMORY_PREF, true);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, true);
 
   let { memory, timeline } = front.getActorSupport();
   ok(!memory, "memory should be mocked.");
diff --git a/browser/devtools/performance/test/browser_perf-compatibility-03.js b/browser/devtools/performance/test/browser_perf-compatibility-03.js
index 6a14ace41959..e639232565f4 100644
--- a/browser/devtools/performance/test/browser_perf-compatibility-03.js
+++ b/browser/devtools/performance/test/browser_perf-compatibility-03.js
@@ -12,6 +12,7 @@ function* spawnTest() {
     TEST_MOCK_MEMORY_ACTOR: true
   });
   Services.prefs.setBoolPref(MEMORY_PREF, true);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, true);
 
   let { memory, timeline } = front.getActorSupport();
   ok(!memory, "memory should be mocked.");
diff --git a/browser/devtools/performance/test/browser_perf-details-03.js b/browser/devtools/performance/test/browser_perf-details-03.js
index dd1ff3ceb4fe..7b77a43e8581 100644
--- a/browser/devtools/performance/test/browser_perf-details-03.js
+++ b/browser/devtools/performance/test/browser_perf-details-03.js
@@ -8,17 +8,17 @@
  */
 function* spawnTest() {
   let { panel } = yield initPerformance(SIMPLE_URL);
-  let { EVENTS, PerformanceController, OverviewView, DetailsView } = panel.panelWin;
+  let { EVENTS, PerformanceController, DetailsView } = panel.panelWin;
   let { $, RecordingsView, WaterfallView, MemoryCallTreeView, MemoryFlameGraphView } = panel.panelWin;
 
-  Services.prefs.setBoolPref(MEMORY_PREF, false);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, false);
   yield startRecording(panel);
   yield stopRecording(panel);
 
   ok(DetailsView.isViewSelected(WaterfallView),
     "The waterfall view is selected by default in the details view.");
 
-  Services.prefs.setBoolPref(MEMORY_PREF, true);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, true);
   // The toolbar buttons will always be hidden when a recording isn't available,
   // so make sure we have one that's finished.
   yield startRecording(panel);
diff --git a/browser/devtools/performance/test/browser_perf-details-memory-calltree-render.js b/browser/devtools/performance/test/browser_perf-details-memory-calltree-render.js
index 78d7ea4d355a..be67422352c5 100644
--- a/browser/devtools/performance/test/browser_perf-details-memory-calltree-render.js
+++ b/browser/devtools/performance/test/browser_perf-details-memory-calltree-render.js
@@ -9,7 +9,7 @@ function* spawnTest() {
   let { EVENTS, DetailsView, MemoryCallTreeView } = panel.panelWin;
 
   // Enable memory to test.
-  Services.prefs.setBoolPref(MEMORY_PREF, true);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, true);
 
   yield startRecording(panel);
   yield busyWait(100);
diff --git a/browser/devtools/performance/test/browser_perf-details-memory-flamegraph-render.js b/browser/devtools/performance/test/browser_perf-details-memory-flamegraph-render.js
index fafac98b3d1a..a299c627a48c 100644
--- a/browser/devtools/performance/test/browser_perf-details-memory-flamegraph-render.js
+++ b/browser/devtools/performance/test/browser_perf-details-memory-flamegraph-render.js
@@ -9,7 +9,7 @@ function* spawnTest() {
   let { EVENTS, DetailsView, MemoryFlameGraphView } = panel.panelWin;
 
   // Enable memory to test.
-  Services.prefs.setBoolPref(MEMORY_PREF, true);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, true);
 
   yield startRecording(panel);
   yield busyWait(100);
diff --git a/browser/devtools/performance/test/browser_perf-front-02.js b/browser/devtools/performance/test/browser_perf-front-02.js
index def219ecd29c..96d23fc61195 100644
--- a/browser/devtools/performance/test/browser_perf-front-02.js
+++ b/browser/devtools/performance/test/browser_perf-front-02.js
@@ -10,7 +10,7 @@ let WAIT_TIME = 1000;
 
 function* spawnTest() {
   let { target, front } = yield initBackend(SIMPLE_URL);
-  let config = { withMarkers: true, withMemory: true, withTicks: true };
+  let config = { withMarkers: true, withAllocations: true, withTicks: true };
 
   yield front._request("memory", "attach");
 
diff --git a/browser/devtools/performance/test/browser_perf-options-allocations.js b/browser/devtools/performance/test/browser_perf-options-allocations.js
index 4cb12a86e388..6a0ef9164242 100644
--- a/browser/devtools/performance/test/browser_perf-options-allocations.js
+++ b/browser/devtools/performance/test/browser_perf-options-allocations.js
@@ -8,7 +8,7 @@
 function* spawnTest() {
   let { panel } = yield initPerformance(SIMPLE_URL);
   let { EVENTS, PerformanceController, $, gFront } = panel.panelWin;
-  Services.prefs.setBoolPref(MEMORY_PREF, true);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, true);
 
   let originalProbability = Services.prefs.getCharPref(MEMORY_SAMPLE_PROB_PREF);
   let originalLogLength = Services.prefs.getIntPref(MEMORY_MAX_LOG_LEN_PREF);
@@ -25,7 +25,7 @@ function* spawnTest() {
   is(probability, 0.213, "allocations probability option is set on memory actor");
   is(maxLogLength, 777777, "allocations max log length option is set on memory actor");
 
-  Services.prefs.setBoolPref(MEMORY_PREF, false);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, false);
   Services.prefs.setCharPref(MEMORY_SAMPLE_PROB_PREF, originalProbability);
   Services.prefs.setIntPref(MEMORY_MAX_LOG_LEN_PREF, originalLogLength);
   yield teardown(panel);
diff --git a/browser/devtools/performance/test/browser_perf-options-enable-memory-01.js b/browser/devtools/performance/test/browser_perf-options-enable-memory-01.js
index 17802a51ed2f..42373e7cd5e0 100644
--- a/browser/devtools/performance/test/browser_perf-options-enable-memory-01.js
+++ b/browser/devtools/performance/test/browser_perf-options-enable-memory-01.js
@@ -30,8 +30,8 @@ function* spawnTest() {
   ok(!$("#memory-overview").hidden, "memory graph is not hidden when memory enabled before recording");
   is(PerformanceController.getCurrentRecording().getConfiguration().withMemory, true,
     "PerformanceFront started with memory recording.");
-  is(PerformanceController.getCurrentRecording().getConfiguration().withAllocations, true,
-    "PerformanceFront started with allocations recording.");
+  is(PerformanceController.getCurrentRecording().getConfiguration().withAllocations, false,
+    "PerformanceFront did not record with allocations.");
 
   yield teardown(panel);
   finish();
diff --git a/browser/devtools/performance/test/browser_perf-options-enable-memory-02.js b/browser/devtools/performance/test/browser_perf-options-enable-memory-02.js
index dd287dac91f3..6c3a03439590 100644
--- a/browser/devtools/performance/test/browser_perf-options-enable-memory-02.js
+++ b/browser/devtools/performance/test/browser_perf-options-enable-memory-02.js
@@ -28,8 +28,8 @@ function* spawnTest() {
 
   is(PerformanceController.getCurrentRecording().getConfiguration().withMemory, true,
     "The recording finished with tracking memory.");
-  is(PerformanceController.getCurrentRecording().getConfiguration().withAllocations, true,
-    "The recording finished with tracking allocations.");
+  is(PerformanceController.getCurrentRecording().getConfiguration().withAllocations, false,
+    "The recording still is not recording allocations.");
 
   yield teardown(panel);
   finish();
diff --git a/browser/devtools/performance/test/browser_perf-options-flatten-tree-recursion-02.js b/browser/devtools/performance/test/browser_perf-options-flatten-tree-recursion-02.js
index 46a846e3e7f3..d765c541d030 100644
--- a/browser/devtools/performance/test/browser_perf-options-flatten-tree-recursion-02.js
+++ b/browser/devtools/performance/test/browser_perf-options-flatten-tree-recursion-02.js
@@ -9,7 +9,7 @@ function* spawnTest() {
   let { EVENTS, PerformanceController, DetailsView, MemoryFlameGraphView, RecordingUtils, FlameGraphUtils } = panel.panelWin;
 
   // Enable memory to test
-  Services.prefs.setBoolPref(MEMORY_PREF, true);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, true);
   Services.prefs.setBoolPref(FLATTEN_PREF, true);
 
   yield startRecording(panel);
diff --git a/browser/devtools/performance/test/browser_perf-options-invert-call-tree-02.js b/browser/devtools/performance/test/browser_perf-options-invert-call-tree-02.js
index e7d8ac2d803c..9247921d5dcd 100644
--- a/browser/devtools/performance/test/browser_perf-options-invert-call-tree-02.js
+++ b/browser/devtools/performance/test/browser_perf-options-invert-call-tree-02.js
@@ -9,7 +9,7 @@ function* spawnTest() {
   let { EVENTS, DetailsView, MemoryCallTreeView } = panel.panelWin;
 
   // Enable memory to test
-  Services.prefs.setBoolPref(MEMORY_PREF, true);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, true);
   Services.prefs.setBoolPref(INVERT_PREF, true);
 
   yield startRecording(panel);
diff --git a/browser/devtools/performance/test/browser_perf-options-invert-flame-graph-02.js b/browser/devtools/performance/test/browser_perf-options-invert-flame-graph-02.js
index 12a5a3b41011..60f386b8c819 100644
--- a/browser/devtools/performance/test/browser_perf-options-invert-flame-graph-02.js
+++ b/browser/devtools/performance/test/browser_perf-options-invert-flame-graph-02.js
@@ -8,7 +8,7 @@ function* spawnTest() {
   let { panel } = yield initPerformance(SIMPLE_URL);
   let { EVENTS, DetailsView, MemoryFlameGraphView } = panel.panelWin;
 
-  Services.prefs.setBoolPref(MEMORY_PREF, true);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, true);
   Services.prefs.setBoolPref(INVERT_FLAME_PREF, true);
 
   yield startRecording(panel);
diff --git a/browser/devtools/performance/test/browser_perf-options-show-idle-blocks-02.js b/browser/devtools/performance/test/browser_perf-options-show-idle-blocks-02.js
index 019627941240..e50549943271 100644
--- a/browser/devtools/performance/test/browser_perf-options-show-idle-blocks-02.js
+++ b/browser/devtools/performance/test/browser_perf-options-show-idle-blocks-02.js
@@ -9,7 +9,7 @@ function* spawnTest() {
   let { EVENTS, DetailsView, MemoryFlameGraphView } = panel.panelWin;
 
   // Enable memory to test
-  Services.prefs.setBoolPref(MEMORY_PREF, true);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, true);
   Services.prefs.setBoolPref(IDLE_PREF, true);
 
   yield startRecording(panel);
diff --git a/browser/devtools/performance/test/browser_perf-recording-selected-04.js b/browser/devtools/performance/test/browser_perf-recording-selected-04.js
index fb3dc71d0fd2..d799b91429c9 100644
--- a/browser/devtools/performance/test/browser_perf-recording-selected-04.js
+++ b/browser/devtools/performance/test/browser_perf-recording-selected-04.js
@@ -10,8 +10,9 @@ let test = Task.async(function*() {
   let { target, panel, toolbox } = yield initPerformance(SIMPLE_URL);
   let { $, EVENTS, PerformanceController, DetailsView, DetailsSubview, RecordingsView } = panel.panelWin;
 
-  // Enable memory to test the memory-calltree and memory-flamegraph.
+  // Enable allocations to test the memory-calltree and memory-flamegraph.
   Services.prefs.setBoolPref(MEMORY_PREF, true);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, true);
 
   // Need to allow widgets to be updated while hidden, otherwise we can't use
   // `waitForWidgetsRendered`.
diff --git a/browser/devtools/performance/test/browser_perf-states.js b/browser/devtools/performance/test/browser_perf-states.js
index ec602dff497a..9731381d404c 100644
--- a/browser/devtools/performance/test/browser_perf-states.js
+++ b/browser/devtools/performance/test/browser_perf-states.js
@@ -30,6 +30,7 @@ function* spawnTest() {
     "The memory-flamegraph detail view should not have been created yet.");
 
   Services.prefs.setBoolPref(MEMORY_PREF, true);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, true);
 
   ok(!(OverviewView.graphs.get("timeline")),
     "The markers graph should still not have been created yet.");
diff --git a/browser/devtools/performance/test/browser_perf_recordings-io-01.js b/browser/devtools/performance/test/browser_perf_recordings-io-01.js
index bee1bd86b431..0e69e0e28d03 100644
--- a/browser/devtools/performance/test/browser_perf_recordings-io-01.js
+++ b/browser/devtools/performance/test/browser_perf_recordings-io-01.js
@@ -9,7 +9,8 @@ let test = Task.async(function*() {
   var { target, panel, toolbox } = yield initPerformance(SIMPLE_URL);
   var { EVENTS, PerformanceController, DetailsView, DetailsSubview } = panel.panelWin;
 
-  // Enable memory to test the memory-calltree and memory-flamegraph.
+  // Enable allocations to test the memory-calltree and memory-flamegraph.
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, true);
   Services.prefs.setBoolPref(MEMORY_PREF, true);
   Services.prefs.setBoolPref(FRAMERATE_PREF, true);
 
diff --git a/browser/devtools/performance/test/browser_perf_recordings-io-04.js b/browser/devtools/performance/test/browser_perf_recordings-io-04.js
index cf194c0907f6..6417307cd2c0 100644
--- a/browser/devtools/performance/test/browser_perf_recordings-io-04.js
+++ b/browser/devtools/performance/test/browser_perf_recordings-io-04.js
@@ -75,7 +75,7 @@ let test = Task.async(function*() {
   let { $, EVENTS, PerformanceController, DetailsView, OverviewView, JsCallTreeView } = panel.panelWin;
 
   // Enable memory to test the memory-calltree and memory-flamegraph.
-  Services.prefs.setBoolPref(MEMORY_PREF, true);
+  Services.prefs.setBoolPref(ALLOCATIONS_PREF, true);
 
   // Create a structure from the data that mimics the old profiler's data.
   // Different name for `ticks`, different way of storing time,
diff --git a/browser/devtools/performance/test/head.js b/browser/devtools/performance/test/head.js
index 28d025a713ed..7d568279e9a5 100644
--- a/browser/devtools/performance/test/head.js
+++ b/browser/devtools/performance/test/head.js
@@ -31,6 +31,7 @@ const PROFILER_SAMPLE_RATE_PREF = "devtools.performance.profiler.sample-frequenc
 
 const FRAMERATE_PREF = "devtools.performance.ui.enable-framerate";
 const MEMORY_PREF = "devtools.performance.ui.enable-memory";
+const ALLOCATIONS_PREF = "devtools.performance.ui.enable-allocations";
 
 const PLATFORM_DATA_PREF = "devtools.performance.ui.show-platform-data";
 const IDLE_PREF = "devtools.performance.ui.show-idle-blocks";
@@ -52,6 +53,7 @@ let DEFAULT_PREFS = [
   "devtools.performance.ui.show-platform-data",
   "devtools.performance.ui.show-idle-blocks",
   "devtools.performance.ui.enable-memory",
+  "devtools.performance.ui.enable-allocations",
   "devtools.performance.ui.enable-framerate",
   "devtools.performance.ui.show-jit-optimizations",
   "devtools.performance.memory.sample-probability",
diff --git a/browser/locales/en-US/chrome/browser/devtools/profiler.dtd b/browser/locales/en-US/chrome/browser/devtools/profiler.dtd
index 960e191ecf17..fa6e30f8acbf 100644
--- a/browser/locales/en-US/chrome/browser/devtools/profiler.dtd
+++ b/browser/locales/en-US/chrome/browser/devtools/profiler.dtd
@@ -130,6 +130,12 @@
 <!ENTITY profilerUI.enableMemory             "Record Memory">
 <!ENTITY profilerUI.enableMemory.tooltiptext "Record memory consumption while profiling.">
 
+<!-- LOCALIZATION NOTE (profilerUI.enableAllocations): This string
+  -  is displayed next to a checkbox determining whether or not allocation
+  -  measurements are enabled. -->
+<!ENTITY profilerUI.enableAllocations             "Record Allocations">
+<!ENTITY profilerUI.enableAllocations.tooltiptext "Record Object allocations while profiling.">
+
 <!-- LOCALIZATION NOTE (profilerUI.enableFramerate): This string
   -  is displayed next to a checkbox determining whether or not framerate
   -  is recorded. -->