diff --git a/browser/components/newtab/locales-src/asrouter.ftl b/browser/components/newtab/locales-src/asrouter.ftl
index 5289ddb586ce..a7885a862270 100644
--- a/browser/components/newtab/locales-src/asrouter.ftl
+++ b/browser/components/newtab/locales-src/asrouter.ftl
@@ -156,3 +156,16 @@ cfr-doorhanger-firefox-send-header = Share this PDF securely
 cfr-doorhanger-firefox-send-body = Keep your sensitive documents safe from prying eyes with end-to-end encryption and a link that disappears when you’re done.
 cfr-doorhanger-firefox-send-ok-button = Try { -send-brand-name }
   .accesskey = T
+
+## Social Tracking Protection
+
+cfr-doorhanger-socialtracking-ok-button = See Protections
+  .accesskey = P
+cfr-doorhanger-socialtracking-close-button = Close
+  .accesskey = C
+cfr-doorhanger-socialtracking-heading = { -brand-short-name } stopped a social network from tracking you here
+cfr-doorhanger-socialtracking-description = Your privacy matters. { -brand-short-name } now blocks common social media trackers, limiting how much data they can collect about what you do online.
+cfr-doorhanger-fingerprinters-heading = { -brand-short-name } blocked a fingerprinter on this page
+cfr-doorhanger-fingerprinters-description = Your privacy matters. { -brand-short-name } now blocks fingerprinters, which collect pieces of uniquely identifiable information about your device to track you.
+cfr-doorhanger-cryptominers-heading = { -brand-short-name } blocked a cryptominer on this page
+cfr-doorhanger-cryptominers-description = Your privacy matters. { -brand-short-name } now blocks cryptominers, which use your system’s computing power to mine digital money.
diff --git a/browser/locales/en-US/browser/newtab/asrouter.ftl b/browser/locales/en-US/browser/newtab/asrouter.ftl
index 5289ddb586ce..a7885a862270 100644
--- a/browser/locales/en-US/browser/newtab/asrouter.ftl
+++ b/browser/locales/en-US/browser/newtab/asrouter.ftl
@@ -156,3 +156,16 @@ cfr-doorhanger-firefox-send-header = Share this PDF securely
 cfr-doorhanger-firefox-send-body = Keep your sensitive documents safe from prying eyes with end-to-end encryption and a link that disappears when you’re done.
 cfr-doorhanger-firefox-send-ok-button = Try { -send-brand-name }
   .accesskey = T
+
+## Social Tracking Protection
+
+cfr-doorhanger-socialtracking-ok-button = See Protections
+  .accesskey = P
+cfr-doorhanger-socialtracking-close-button = Close
+  .accesskey = C
+cfr-doorhanger-socialtracking-heading = { -brand-short-name } stopped a social network from tracking you here
+cfr-doorhanger-socialtracking-description = Your privacy matters. { -brand-short-name } now blocks common social media trackers, limiting how much data they can collect about what you do online.
+cfr-doorhanger-fingerprinters-heading = { -brand-short-name } blocked a fingerprinter on this page
+cfr-doorhanger-fingerprinters-description = Your privacy matters. { -brand-short-name } now blocks fingerprinters, which collect pieces of uniquely identifiable information about your device to track you.
+cfr-doorhanger-cryptominers-heading = { -brand-short-name } blocked a cryptominer on this page
+cfr-doorhanger-cryptominers-description = Your privacy matters. { -brand-short-name } now blocks cryptominers, which use your system’s computing power to mine digital money.