diff --git a/.gitignore b/.gitignore
index 621b88eb6f4..366659551da 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1,5 +1,10 @@
 # this file gets generated by make
 gitref.go
+
+# logo SVGs are staged from web/packages/design/src/assets/images by the
+# Makefile based on the build's edition.
+/web/packages/teleport/public/app/logo-light.svg
+/web/packages/teleport/public/app/logo-dark.svg
 .data
 debug
 !/lib/srv/debug
diff --git a/Makefile b/Makefile
index 55f8fbeca6d..17f96f736b4 100644
--- a/Makefile
+++ b/Makefile
@@ -1850,6 +1850,18 @@ test-compat:
 
 .PHONY: ensure-webassets
 ensure-webassets:
+# Stage the logo SVGs the Vite build will compress and embed. Runs before the
+# sha check so a change in GITHUB_REPOSITORY_OWNER produces a different web/
+# sha and forces a rebuild.
+ifeq ("$(GITHUB_REPOSITORY_OWNER)","gravitational")
+	@echo "copying teleport logo assets (community)";
+	@cp web/packages/design/src/assets/images/community-light.svg web/packages/teleport/public/app/logo-light.svg
+	@cp web/packages/design/src/assets/images/community-dark.svg  web/packages/teleport/public/app/logo-dark.svg
+else
+	@echo "copying teleport logo assets (agpl)";
+	@cp web/packages/design/src/assets/images/agpl-light.svg web/packages/teleport/public/app/logo-light.svg
+	@cp web/packages/design/src/assets/images/agpl-dark.svg  web/packages/teleport/public/app/logo-dark.svg
+endif
 	@if [[ "${WEBASSETS_SKIP_BUILD}" -eq 1 ]]; then mkdir -p webassets/teleport && mkdir -p webassets/teleport/app && cp web/packages/teleport/index.html webassets/teleport/index.html; \
 	else MAKE="$(MAKE)" "$(MAKE_DIR)/build.assets/build-webassets-if-changed.sh" OSS webassets/oss-sha build-ui web; fi
 
diff --git a/web/packages/teleport/src/TopBar/TopBar.tsx b/web/packages/teleport/src/TopBar/TopBar.tsx
index f17222e8dfc..57da33e9c1b 100644
--- a/web/packages/teleport/src/TopBar/TopBar.tsx
+++ b/web/packages/teleport/src/TopBar/TopBar.tsx
@@ -24,7 +24,7 @@ import styled, { useTheme } from 'styled-components';
 import { breakpointsPx, Flex, Image, TopNav } from 'design';
 import { HoverTooltip } from 'design/Tooltip';
 
-import { logos } from 'teleport/components/LogoHero/LogoHero';
+import { logoSrc } from 'teleport/components/LogoHero/LogoHero';
 import { UserMenuNav } from 'teleport/components/UserMenuNav';
 import cfg from 'teleport/config';
 import { useFeatures } from 'teleport/FeaturesContext';
@@ -95,7 +95,7 @@ const TeleportLogo = ({
   CustomLogo?: () => React.ReactElement;
 }) => {
   const theme = useTheme();
-  const src = logos[cfg.edition][theme.type];
+  const src = logoSrc(theme.type);
 
   return (
     <HoverTooltip placement="bottom" tipContent="Teleport Resources Home">
diff --git a/web/packages/teleport/src/components/LogoHero/LogoHero.tsx b/web/packages/teleport/src/components/LogoHero/LogoHero.tsx
index 39a0cdeeca4..dda24482051 100644
--- a/web/packages/teleport/src/components/LogoHero/LogoHero.tsx
+++ b/web/packages/teleport/src/components/LogoHero/LogoHero.tsx
@@ -18,35 +18,17 @@
 
 import { useTheme } from 'styled-components';
 
-import AGPLLogoDark from 'design/assets/images/agpl-dark.svg';
-import AGPLLogoLight from 'design/assets/images/agpl-light.svg';
-import CommunityLogoDark from 'design/assets/images/community-dark.svg';
-import CommunityLogoLight from 'design/assets/images/community-light.svg';
-import EnterpriseLogoDark from 'design/assets/images/enterprise-dark.svg';
-import EnterpriseLogoLight from 'design/assets/images/enterprise-light.svg';
 import Image from 'design/Image';
 
-import cfg, { TeleportEdition } from 'teleport/config';
-
-type LogoMap = {
-  light: string;
-  dark: string;
-};
-
-export const logos: Record<TeleportEdition, LogoMap> = {
-  oss: {
-    light: AGPLLogoLight,
-    dark: AGPLLogoDark,
-  },
-  community: {
-    light: CommunityLogoLight,
-    dark: CommunityLogoDark,
-  },
-  ent: {
-    light: EnterpriseLogoLight,
-    dark: EnterpriseLogoDark,
-  },
-};
+// The logo SVG served at this path is selected at build time to match the
+// edition of the binary. See the Makefile and the per-edition public/ dirs.
+// TODO (avatus): replace the static `v=1` with the Teleport version so the
+// URL changes when the binary is upgraded, or just update to v=2 if we ever
+// update logos.
+export function logoSrc(themeType: 'light' | 'dark'): string {
+  const base = import.meta.env.MODE === 'development' ? '/app/' : '/web/app/';
+  return `${base}logo-${themeType}.svg?v=1`;
+}
 
 export const LogoHero = ({
   my = '48px',
@@ -56,7 +38,7 @@ export const LogoHero = ({
   customSrc?: string;
 }) => {
   const theme = useTheme();
-  const src = customSrc || logos[cfg.edition][theme.type];
+  const src = customSrc || logoSrc(theme.type);
   return (
     <Image src={src} maxHeight="120px" maxWidth="200px" my={my} mx="auto" />
   );