diff --git a/src/header/name.rs b/src/header/name.rs
index 9af18df..e7de075 100644
--- a/src/header/name.rs
+++ b/src/header/name.rs
@@ -1,7 +1,7 @@
 use byte_str::ByteStr;
 use bytes::{Bytes, BytesMut};
 
-use std::{fmt, mem};
+use std::{convert, fmt, mem};
 use std::borrow::Borrow;
 use std::hash::{Hash, Hasher};
 use std::str::FromStr;
@@ -32,6 +32,13 @@ pub struct HeaderName {
     inner: Repr<Custom>,
 }
 
+impl convert::Into<Bytes> for HeaderName {
+    #[inline]
+    fn into(self) -> Bytes {
+        self.inner.into()
+    }
+}
+
 /// Almost a full `HeaderName`
 #[derive(Debug, Hash)]
 pub struct HdrName<'a> {
@@ -44,10 +51,28 @@ enum Repr<T> {
     Custom(T),
 }
 
+impl<T> convert::Into<Bytes> for Repr<T>
+where T: convert::Into<Bytes> {
+    fn into(self) -> Bytes {
+        match self {
+            Repr::Standard(header) =>
+                Bytes::from_static(header.as_str().as_bytes()),
+            Repr::Custom(header) => header.into()
+        }
+    }
+}
+
 // Used to hijack the Hash impl
 #[derive(Debug, Clone, Eq, PartialEq)]
 struct Custom(ByteStr);
 
+impl convert::Into<Bytes> for Custom {
+    #[inline]
+    fn into(self) -> Bytes {
+        self.0.into()
+    }
+}
+
 #[derive(Debug, Clone)]
 struct MaybeLower<'a> {
     buf: &'a [u8],
diff --git a/src/header/value.rs b/src/header/value.rs
index 792c666..3007540 100644
--- a/src/header/value.rs
+++ b/src/header/value.rs
@@ -1,6 +1,6 @@
 use bytes::Bytes;
 
-use std::{char, cmp, fmt, str};
+use std::{char, cmp, convert, fmt, str};
 use std::error::Error;
 use std::str::FromStr;
 
@@ -19,6 +19,13 @@ pub struct HeaderValue {
     is_sensitive: bool,
 }
 
+impl convert::Into<Bytes> for HeaderValue {
+    #[inline]
+    fn into(self) -> Bytes {
+        self.inner
+    }
+}
+
 /// A possible error when converting a `HeaderValue` from a string or byte
 /// slice.
 #[derive(Debug)]