## Why
The build derived `<title>` from the **sidebar label** and the
description from the **first paragraph clipped to 220 characters**. Both
are the wrong source. A sidebar label is written for a 240px-wide nav
that supplies its own context; a search result has none.
On production that produced:
- **7 pages titled "Overview"**, and 32 pages sharing a title with
another page
- **109 of 193 descriptions cut off mid-word**, and 174 over 160
characters (where Google truncates)
```
/guides/welcome/key-concepts/
BEFORE (220): ...and if you misunderstand them early, the product wi
```
Near-identical titles are the weak-differentiation signal behind
"crawled — currently not indexed", which is the exact symptom on this
property.
## What changed
`seo_title` and `seo_description` frontmatter on **every one of the 192
pages**, written by hand against each page's real content and optimised
for the click — lead with what the reader can do, name the concrete
things covered, no keyword stuffing, no repeating the title.
| | Before | After |
|---|---|---|
| Duplicate titles | 32 pages | **0** |
| Duplicate descriptions | — | **0** |
| Descriptions cut mid-word | 109 | **0** |
| Descriptions over 160 chars | 174 | **0** |
| Title length (incl. suffix) | up to "Overview" | **26–60** |
| Description length | 31–240 | **122–158** |
**No prose was rewritten.** I measured content overlap between the
colliding pairs first — only 17–23%, so these were always distinct pages
wearing the same label, not duplicate content. The `docs/` diff is **564
insertions, zero deletions**.
### Examples
```
BEFORE — all seven identical: "Overview | Paperclip Docs"
AFTER: "Adapters Overview" "API Overview" "CLI Overview"
"Deployment Overview" "Bundled Skills" "Optional Skills"
"Experimental Features"
BEFORE — both identical: "Issues | Paperclip Docs"
AFTER: "Issues: Creating and Tracking Work" /guides/day-to-day/issues/
"Issues API" /reference/api/issues/
```
```
/guides/getting-started/five-minute-path/
BEFORE (220): The shortest route from a running Paperclip instance to an agent that has
just completed work for you. After Paperclip is installed, the path takes
about 5 minutes: create a company, hire a CEO agent, approve its first s
AFTER (131): Install Paperclip, create a company, hire a CEO agent, and approve its
first strategy — a working AI company in about five minutes.
```
## Plumbing
- **`site/build-release.mjs`** prefers the authored fields; the derived
path stays only as a fallback the CI gate prevents ever reaching.
`<title>`, `<meta name="description">`, and the `TechArticle` JSON-LD
all read from the same source.
- **`site/app.js`** uses the same fields, so a client-side transition
cannot leave a different title on screen than the crawler was served.
Verified in-browser: navigating `/guides/day-to-day/issues/` →
`/reference/api/issues/` swaps to exactly the server-rendered values, no
JS errors.
- **`scripts/verify-seo-metadata.mjs`** (new) enforces presence,
uniqueness, length, complete-sentence endings, and the
frontmatter-safety rules. Wired into `docs:test` and CI as its own step.
I negative-tested the gate rather than assuming it works — it correctly
fails on a duplicate title, a mid-word description, and a missing field,
and passes again once restored.
## Automating it going forward
`skills/sync-docs/SKILL.md` now:
- gains an **"Authored SEO metadata"** section: why the fields exist,
the enforced rules as a table, and how to actually write them (title
names the subject not the nav position; description writes for the
click; never generate mechanically from the first paragraph — *that is
the fallback the gate exists to prevent*).
- requires both fields in the **page-authoring instruction** given to
every subagent, with guidance on when to update an existing description
versus leave it.
- runs `docs:test:seo-metadata` and `docs:test:crawlable-links` as
**fail-loud gates in Phase 7** before commit.
- documents all six build gates in the files/gates section.
So once this lands, a new page cannot ship without hand-written
metadata, and a title collision cannot reach production.
## Verified
All six verifiers pass:
```
Static route verification passed
Asset fingerprint verification passed
Hierarchical Skills nav verification passed
Skill source block verification passed (11 skill pages, 1 control page)
Crawlable-link contract passed: 40886 internal links across 194 pages resolve in one hop
Authored-SEO contract passed: 192 pages carry a unique, hand-written seo_title and seo_description
```
🤖 Generated with [Claude Code](https://claude.com/claude-code)
---------
Co-authored-by: Claude Opus 5 (1M context) <[email protected]>
3.7 KiB
paperclip_version: v2026.707.0 seo_title: External Objects: Live Links on Issues seo_description: Turn dead references to pull requests, tickets, and deployments into live status you can read from inside Paperclip instead of opening another tab.
External Objects
Issues constantly reference work that lives somewhere else — a GitHub pull request, a ticket in another tracker, a deployment. Normally those are dead links: to know whether that PR merged, you leave Paperclip and go look.
With External Objects on, Paperclip detects external URLs anywhere in an issue — title, description, comments, documents — and renders them as live status pills instead of plain links. A referenced GitHub pull request shows up as Open, Draft, Merged, or Closed right where it's mentioned, plus in a rollup panel on the issue.
Turn it on
- Go to Settings → Instance settings → Experimental.
- Turn on Enable External Objects — "Detect external URLs in issues and show resolved status for pull requests, tickets, and other referenced work objects."
Using it
There's nothing to configure per issue — just paste URLs where you'd naturally write them:
- Detection. Whenever an issue, comment, or document is created or updated, Paperclip extracts its URLs. GitHub pull-request and issue URLs (
github.com/{owner}/{repo}/pull/{n}or/issues/{n}) are recognized as first-class work objects out of the box; anything else becomes a generic link object. Plugins can register additional detectors for other systems. - Status pills. Recognized references render inline as a pill with a provider icon, the object (e.g.
owner/repo#123), and its state — with a distinct look for merged PRs, an×Ncounter when the same object is referenced several times, and a dashed border when the status is stale, unreachable, or needs authentication. A newly detected object starts as "Not yet refreshed" until it's resolved. - The External objects panel. The issue's Related Work area gains an External objects section — "Remote work referenced from this issue — pull requests, deployments, tickets in other systems, and more." — listing every detected object with its status and where it was mentioned, sorted severity-first.
- Lists and sidebar. Issue list rows get a compact status badge and the list toolbar gains an external-object status filter; project rows in the sidebar roll up the dominant status.
GitHub access
Public repositories resolve without setup. For private repos (and friendlier rate limits), add a company secret named GITHUB_TOKEN, GH_TOKEN, or PAPERCLIP_GITHUB_TOKEN. Without access, private objects show "Requires auth".
When it's off
Hidden and inert: detection stops, pills fall back to plain links, the panel and filters disappear. Already-detected objects are kept and reappear if you re-enable.
Caveats
- GitHub is the only built-in resolver at this release, and only
github.comURLs in the exact PR/issue path shape — GitHub Enterprise hosts and other trackers need a plugin that provides object detection. - Resolved statuses have a short TTL (about five minutes) and there's no background poller yet at this release — statuses refresh lazily, and agents can force a refresh through the API. Expect pills to read stale or "Not yet refreshed" between resolutions.
Where to go next
- Secrets & scopes — where the GitHub token lives.
- Plugins — extending detection to other providers.
- Experimental features overview
