Files
paperclip-docs/docs/reference/adapters/process.md
Aron PrinsandClaude Opus 5 325c9eb819 seo: hand-write titles and descriptions for all 192 pages (#115)
## Why

The build derived `<title>` from the **sidebar label** and the
description from the **first paragraph clipped to 220 characters**. Both
are the wrong source. A sidebar label is written for a 240px-wide nav
that supplies its own context; a search result has none.

On production that produced:

- **7 pages titled "Overview"**, and 32 pages sharing a title with
another page
- **109 of 193 descriptions cut off mid-word**, and 174 over 160
characters (where Google truncates)

```
/guides/welcome/key-concepts/
  BEFORE (220):  ...and if you misunderstand them early, the product wi
```

Near-identical titles are the weak-differentiation signal behind
"crawled — currently not indexed", which is the exact symptom on this
property.

## What changed

`seo_title` and `seo_description` frontmatter on **every one of the 192
pages**, written by hand against each page's real content and optimised
for the click — lead with what the reader can do, name the concrete
things covered, no keyword stuffing, no repeating the title.

| | Before | After |
|---|---|---|
| Duplicate titles | 32 pages | **0** |
| Duplicate descriptions | — | **0** |
| Descriptions cut mid-word | 109 | **0** |
| Descriptions over 160 chars | 174 | **0** |
| Title length (incl. suffix) | up to "Overview" | **26–60** |
| Description length | 31–240 | **122–158** |

**No prose was rewritten.** I measured content overlap between the
colliding pairs first — only 17–23%, so these were always distinct pages
wearing the same label, not duplicate content. The `docs/` diff is **564
insertions, zero deletions**.

### Examples

```
BEFORE — all seven identical:  "Overview | Paperclip Docs"
AFTER:  "Adapters Overview"      "API Overview"        "CLI Overview"
        "Deployment Overview"    "Bundled Skills"      "Optional Skills"
        "Experimental Features"

BEFORE — both identical:  "Issues | Paperclip Docs"
AFTER:  "Issues: Creating and Tracking Work"   /guides/day-to-day/issues/
        "Issues API"                           /reference/api/issues/
```

```
/guides/getting-started/five-minute-path/
BEFORE (220):  The shortest route from a running Paperclip instance to an agent that has
               just completed work for you. After Paperclip is installed, the path takes
               about 5 minutes: create a company, hire a CEO agent, approve its first s
AFTER  (131):  Install Paperclip, create a company, hire a CEO agent, and approve its
               first strategy — a working AI company in about five minutes.
```

## Plumbing

- **`site/build-release.mjs`** prefers the authored fields; the derived
path stays only as a fallback the CI gate prevents ever reaching.
`<title>`, `<meta name="description">`, and the `TechArticle` JSON-LD
all read from the same source.
- **`site/app.js`** uses the same fields, so a client-side transition
cannot leave a different title on screen than the crawler was served.
Verified in-browser: navigating `/guides/day-to-day/issues/` →
`/reference/api/issues/` swaps to exactly the server-rendered values, no
JS errors.
- **`scripts/verify-seo-metadata.mjs`** (new) enforces presence,
uniqueness, length, complete-sentence endings, and the
frontmatter-safety rules. Wired into `docs:test` and CI as its own step.

I negative-tested the gate rather than assuming it works — it correctly
fails on a duplicate title, a mid-word description, and a missing field,
and passes again once restored.

## Automating it going forward

`skills/sync-docs/SKILL.md` now:

- gains an **"Authored SEO metadata"** section: why the fields exist,
the enforced rules as a table, and how to actually write them (title
names the subject not the nav position; description writes for the
click; never generate mechanically from the first paragraph — *that is
the fallback the gate exists to prevent*).
- requires both fields in the **page-authoring instruction** given to
every subagent, with guidance on when to update an existing description
versus leave it.
- runs `docs:test:seo-metadata` and `docs:test:crawlable-links` as
**fail-loud gates in Phase 7** before commit.
- documents all six build gates in the files/gates section.

So once this lands, a new page cannot ship without hand-written
metadata, and a title collision cannot reach production.

## Verified

All six verifiers pass:

```
Static route verification passed
Asset fingerprint verification passed
Hierarchical Skills nav verification passed
Skill source block verification passed (11 skill pages, 1 control page)
Crawlable-link contract passed: 40886 internal links across 194 pages resolve in one hop
Authored-SEO contract passed: 192 pages carry a unique, hand-written seo_title and seo_description
```

🤖 Generated with [Claude Code](https://claude.com/claude-code)

---------

Co-authored-by: Claude Opus 5 (1M context) <[email protected]>
2026-08-25 22:51:42 +02:00

3.4 KiB

seo_title, seo_description
seo_title seo_description
Process Adapter Run an arbitrary command on the Paperclip host. The right choice when your agent is really a script, a shell command, or a custom runtime.

Process

The process adapter runs an arbitrary command on the same machine as Paperclip. Use it when your agent is just a script, a shell command, or a custom runtime that already knows how to do its own work.

Info: process is a built-in internal adapter used by Paperclip's runtime. It's currently shown as "Coming soon" in the agent-config adapter-type dropdown and can't be selected manually. To target it today, configure the agent via the API or an imported company export.


When To Use

  • You want to run a local script as an agent.
  • You already have a custom command-line workflow.
  • You want Paperclip to inject company context into a process and collect its output.

When Not To Use

  • The runtime is a long-lived service or remote webhook. Use HTTP instead.
  • You need built-in session persistence or a vendor-specific CLI integration. Use one of the local adapters instead.
  • You need a richer transcript parser than plain stdout/stderr capture.

Common Fields

Field Required Notes
command yes Executable command or script path.
args no Command arguments, either as a string array or a whitespace-delimited string.
cwd no Working directory for the process. Must be absolute in normal use.
env no Extra environment variables passed to the process.
timeoutSec no Run timeout in seconds. 0 means no timeout.
graceSec no Grace period before a forced stop. Defaults to 15 in the server adapter.

Note: The process adapter does not invent a higher-level protocol. It launches the command, streams logs, and returns stdout/stderr plus exit metadata.


How It Works

  1. Paperclip builds the runtime environment and injects the standard PAPERCLIP_* variables.
  2. The adapter resolves the command for logs and execution.
  3. Paperclip starts the child process with the configured arguments.
  4. The run completes when the process exits, times out, or fails.
  5. Stdout and stderr are returned in the run result so the UI can render them.

If the process exits non-zero, the run returns an error message and the raw output payload.


Environment Test

The Test Environment button checks:

  • A command is configured.
  • The working directory exists or can be created.
  • The command is resolvable on the target machine.

If the command cannot be found, the adapter will not run.


Example

{
  "adapterType": "process",
  "adapterConfig": {
    "command": "python3",
    "args": ["scripts/run-agent.py", "--company-id", "company-1"],
    "cwd": "/Users/me/projects/paperclip-workspace",
    "env": {
      "OPENAI_API_KEY": {
        "type": "secret_ref",
        "secretId": "secret-id",
        "version": "latest"
      }
    },
    "timeoutSec": 300,
    "graceSec": 15
  }
}

Practical Notes

  • Use a process adapter when you want full control over the runtime.
  • If your script needs to call back into Paperclip, use the injected PAPERCLIP_API_URL and PAPERCLIP_API_KEY.
  • Keep the command deterministic when possible so heartbeats are easier to debug.

Next Steps