## Why
The build derived `<title>` from the **sidebar label** and the
description from the **first paragraph clipped to 220 characters**. Both
are the wrong source. A sidebar label is written for a 240px-wide nav
that supplies its own context; a search result has none.
On production that produced:
- **7 pages titled "Overview"**, and 32 pages sharing a title with
another page
- **109 of 193 descriptions cut off mid-word**, and 174 over 160
characters (where Google truncates)
```
/guides/welcome/key-concepts/
BEFORE (220): ...and if you misunderstand them early, the product wi
```
Near-identical titles are the weak-differentiation signal behind
"crawled — currently not indexed", which is the exact symptom on this
property.
## What changed
`seo_title` and `seo_description` frontmatter on **every one of the 192
pages**, written by hand against each page's real content and optimised
for the click — lead with what the reader can do, name the concrete
things covered, no keyword stuffing, no repeating the title.
| | Before | After |
|---|---|---|
| Duplicate titles | 32 pages | **0** |
| Duplicate descriptions | — | **0** |
| Descriptions cut mid-word | 109 | **0** |
| Descriptions over 160 chars | 174 | **0** |
| Title length (incl. suffix) | up to "Overview" | **26–60** |
| Description length | 31–240 | **122–158** |
**No prose was rewritten.** I measured content overlap between the
colliding pairs first — only 17–23%, so these were always distinct pages
wearing the same label, not duplicate content. The `docs/` diff is **564
insertions, zero deletions**.
### Examples
```
BEFORE — all seven identical: "Overview | Paperclip Docs"
AFTER: "Adapters Overview" "API Overview" "CLI Overview"
"Deployment Overview" "Bundled Skills" "Optional Skills"
"Experimental Features"
BEFORE — both identical: "Issues | Paperclip Docs"
AFTER: "Issues: Creating and Tracking Work" /guides/day-to-day/issues/
"Issues API" /reference/api/issues/
```
```
/guides/getting-started/five-minute-path/
BEFORE (220): The shortest route from a running Paperclip instance to an agent that has
just completed work for you. After Paperclip is installed, the path takes
about 5 minutes: create a company, hire a CEO agent, approve its first s
AFTER (131): Install Paperclip, create a company, hire a CEO agent, and approve its
first strategy — a working AI company in about five minutes.
```
## Plumbing
- **`site/build-release.mjs`** prefers the authored fields; the derived
path stays only as a fallback the CI gate prevents ever reaching.
`<title>`, `<meta name="description">`, and the `TechArticle` JSON-LD
all read from the same source.
- **`site/app.js`** uses the same fields, so a client-side transition
cannot leave a different title on screen than the crawler was served.
Verified in-browser: navigating `/guides/day-to-day/issues/` →
`/reference/api/issues/` swaps to exactly the server-rendered values, no
JS errors.
- **`scripts/verify-seo-metadata.mjs`** (new) enforces presence,
uniqueness, length, complete-sentence endings, and the
frontmatter-safety rules. Wired into `docs:test` and CI as its own step.
I negative-tested the gate rather than assuming it works — it correctly
fails on a duplicate title, a mid-word description, and a missing field,
and passes again once restored.
## Automating it going forward
`skills/sync-docs/SKILL.md` now:
- gains an **"Authored SEO metadata"** section: why the fields exist,
the enforced rules as a table, and how to actually write them (title
names the subject not the nav position; description writes for the
click; never generate mechanically from the first paragraph — *that is
the fallback the gate exists to prevent*).
- requires both fields in the **page-authoring instruction** given to
every subagent, with guidance on when to update an existing description
versus leave it.
- runs `docs:test:seo-metadata` and `docs:test:crawlable-links` as
**fail-loud gates in Phase 7** before commit.
- documents all six build gates in the files/gates section.
So once this lands, a new page cannot ship without hand-written
metadata, and a title collision cannot reach production.
## Verified
All six verifiers pass:
```
Static route verification passed
Asset fingerprint verification passed
Hierarchical Skills nav verification passed
Skill source block verification passed (11 skill pages, 1 control page)
Crawlable-link contract passed: 40886 internal links across 194 pages resolve in one hop
Authored-SEO contract passed: 192 pages carry a unique, hand-written seo_title and seo_description
```
🤖 Generated with [Claude Code](https://claude.com/claude-code)
---------
Co-authored-by: Claude Opus 5 (1M context) <[email protected]>
7.4 KiB
paperclip_version, seo_title, seo_description
| paperclip_version | seo_title | seo_description |
|---|---|---|
| v2026.609.0 | API Overview | The shared reference for Paperclip's JSON control-plane API — companies, agents, issues, approvals, costs, routines, secrets, activity, and dashboard state. |
API Overview
Paperclip exposes a JSON API for company control-plane work: companies, agents, issues, approvals, costs, routines, secrets, activity, and dashboard state. This page is the shared reference for how the API is structured before you jump into a specific resource.
Base URL
The API prefix is always /api.
In local development that usually means:
http://localhost:3100/api
Every endpoint in this section is relative to that prefix.
Authentication
Paperclip supports different request identities depending on the deployment mode and caller type:
| Caller | How it authenticates | Notes |
|---|---|---|
Board user in local_trusted |
Implicit board access | No login friction in local trusted mode. |
Board user in authenticated mode |
Session cookie from the web app | The UI uses the browser session; API clients can use the same session if they send cookies. |
| Board user with an API token | Authorization: Bearer <board-token> |
Board API keys are supported by the auth middleware. |
| Agent | Authorization: Bearer <agent-key-or-jwt> |
Agents use long-lived API keys or short-lived run JWTs. |
Practical rules:
- Board requests can operate across the companies the board user is allowed to access.
- Agent requests are always company-bound to the agent that owns the token or JWT.
- If you are calling the API from the browser UI, the session cookie is usually enough in authenticated mode.
- If you are calling the API from a script, use
Authorization: Bearer ....
Note: The server also reads
X-Paperclip-Run-Idon mutating requests during agent runs. That is mostly relevant for issue comments, checkout, and other run-linked actions.
curl "http://localhost:3100/api/health"
const res = await fetch("http://localhost:3100/api/health");
const health = await res.json();
import requests
health = requests.get("http://localhost:3100/api/health").json()
Company Scoping
Most control-plane endpoints are company-scoped. That means the company ID must be present in the path, usually as:
/api/companies/{companyId}/...
Rules to keep in mind:
- Board users can only access companies they are actually allowed to see, unless they are implicit local board users or instance admins.
- Agent tokens can only access the company that issued the token.
- If you hit a company-scoped route with the wrong company, expect
403 Forbiddenor404 Not Founddepending on whether the server can tell you are unauthorized or the entity does not exist.
When a route is not company-scoped, it is usually because it operates on a global identity like a specific agent, issue, approval, or health check.
Request Format
Most API calls use JSON request bodies:
Content-Type: application/json
Common conventions:
- Use JSON for request bodies unless the route explicitly documents multipart upload or another format.
- List endpoints often return arrays or paginated collections depending on the resource.
- Validation is performed server-side with Zod schemas, so malformed payloads usually come back as
400.
Response Format
Successful responses return JSON.
Error responses also return JSON and usually look like:
{
"error": "Human-readable error message"
}
Some validation and domain errors also include a details field with structured context.
Error Codes
These are the most common status codes you will see:
| Code | Meaning | Typical cause |
|---|---|---|
400 |
Bad request | Validation failed, required fields were missing, or the payload shape was wrong. |
401 |
Unauthorized | No valid caller identity was provided. |
403 |
Forbidden | You are authenticated, but not allowed to perform the action. |
404 |
Not found | The resource does not exist, or it is outside your company scope. |
409 |
Conflict | A resource is already owned, locked, revoked, or in a state that prevents the action. |
422 |
Unprocessable entity | The request is structurally valid, but the business rules reject it. |
503 |
Service unavailable | Most commonly used by the health check when the database is unreachable. |
500 |
Internal server error | The server hit an unexpected failure. |
Two useful distinctions:
401means the server does not accept the caller identity.403means the caller is known, but not allowed to do this.
Health Check
GET /api/health
The health endpoint is the fastest way to check whether the server is up and whether the database is reachable.
It also reports runtime metadata such as:
- deployment mode
- deployment exposure
- auth readiness
- bootstrap state in authenticated deployments
- feature flags such as company deletion
curl http://localhost:3100/api/health
const res = await fetch("/api/health");
const health = await res.json();
import requests
health = requests.get("http://localhost:3100/api/health").json()
OpenAPI Specification
The server publishes a machine-readable description of its REST surface as an OpenAPI document:
GET /api/openapi.json
Point your own tooling — client generators, request validators, or an API explorer — at this endpoint to get the current set of routes, parameters, and schemas straight from the running instance. From the terminal, paperclipai access openapi fetches the same document for you. This reference is written for people; the OpenAPI document is the same surface in a form built for machines.
A Good First API Call
If you are already authenticated, a simple company read is a good way to verify access:
GET /api/companies/{companyId}
curl "http://localhost:3100/api/companies/company-1" \
-H "Authorization: Bearer <token>"
const res = await fetch("http://localhost:3100/api/companies/company-1", {
headers: {
Authorization: `Bearer ${token}`,
},
});
const company = await res.json();
import requests
company = requests.get(
"http://localhost:3100/api/companies/company-1",
headers={"Authorization": f"Bearer {token}"},
).json()
Reading This Reference
Use this page for the rules that apply everywhere. Then jump to the resource-specific page for the actual endpoint shapes, payloads, and examples:
If you are building against the API from code, the safest mental model is:
- pick the right caller identity first
- keep every request company-scoped where the route expects it
- treat
400,403,404,409, and422as meaningful business signals, not just transport errors