## Why
The build derived `<title>` from the **sidebar label** and the
description from the **first paragraph clipped to 220 characters**. Both
are the wrong source. A sidebar label is written for a 240px-wide nav
that supplies its own context; a search result has none.
On production that produced:
- **7 pages titled "Overview"**, and 32 pages sharing a title with
another page
- **109 of 193 descriptions cut off mid-word**, and 174 over 160
characters (where Google truncates)
```
/guides/welcome/key-concepts/
BEFORE (220): ...and if you misunderstand them early, the product wi
```
Near-identical titles are the weak-differentiation signal behind
"crawled — currently not indexed", which is the exact symptom on this
property.
## What changed
`seo_title` and `seo_description` frontmatter on **every one of the 192
pages**, written by hand against each page's real content and optimised
for the click — lead with what the reader can do, name the concrete
things covered, no keyword stuffing, no repeating the title.
| | Before | After |
|---|---|---|
| Duplicate titles | 32 pages | **0** |
| Duplicate descriptions | — | **0** |
| Descriptions cut mid-word | 109 | **0** |
| Descriptions over 160 chars | 174 | **0** |
| Title length (incl. suffix) | up to "Overview" | **26–60** |
| Description length | 31–240 | **122–158** |
**No prose was rewritten.** I measured content overlap between the
colliding pairs first — only 17–23%, so these were always distinct pages
wearing the same label, not duplicate content. The `docs/` diff is **564
insertions, zero deletions**.
### Examples
```
BEFORE — all seven identical: "Overview | Paperclip Docs"
AFTER: "Adapters Overview" "API Overview" "CLI Overview"
"Deployment Overview" "Bundled Skills" "Optional Skills"
"Experimental Features"
BEFORE — both identical: "Issues | Paperclip Docs"
AFTER: "Issues: Creating and Tracking Work" /guides/day-to-day/issues/
"Issues API" /reference/api/issues/
```
```
/guides/getting-started/five-minute-path/
BEFORE (220): The shortest route from a running Paperclip instance to an agent that has
just completed work for you. After Paperclip is installed, the path takes
about 5 minutes: create a company, hire a CEO agent, approve its first s
AFTER (131): Install Paperclip, create a company, hire a CEO agent, and approve its
first strategy — a working AI company in about five minutes.
```
## Plumbing
- **`site/build-release.mjs`** prefers the authored fields; the derived
path stays only as a fallback the CI gate prevents ever reaching.
`<title>`, `<meta name="description">`, and the `TechArticle` JSON-LD
all read from the same source.
- **`site/app.js`** uses the same fields, so a client-side transition
cannot leave a different title on screen than the crawler was served.
Verified in-browser: navigating `/guides/day-to-day/issues/` →
`/reference/api/issues/` swaps to exactly the server-rendered values, no
JS errors.
- **`scripts/verify-seo-metadata.mjs`** (new) enforces presence,
uniqueness, length, complete-sentence endings, and the
frontmatter-safety rules. Wired into `docs:test` and CI as its own step.
I negative-tested the gate rather than assuming it works — it correctly
fails on a duplicate title, a mid-word description, and a missing field,
and passes again once restored.
## Automating it going forward
`skills/sync-docs/SKILL.md` now:
- gains an **"Authored SEO metadata"** section: why the fields exist,
the enforced rules as a table, and how to actually write them (title
names the subject not the nav position; description writes for the
click; never generate mechanically from the first paragraph — *that is
the fallback the gate exists to prevent*).
- requires both fields in the **page-authoring instruction** given to
every subagent, with guidance on when to update an existing description
versus leave it.
- runs `docs:test:seo-metadata` and `docs:test:crawlable-links` as
**fail-loud gates in Phase 7** before commit.
- documents all six build gates in the files/gates section.
So once this lands, a new page cannot ship without hand-written
metadata, and a title collision cannot reach production.
## Verified
All six verifiers pass:
```
Static route verification passed
Asset fingerprint verification passed
Hierarchical Skills nav verification passed
Skill source block verification passed (11 skill pages, 1 control page)
Crawlable-link contract passed: 40886 internal links across 194 pages resolve in one hop
Authored-SEO contract passed: 192 pages carry a unique, hand-written seo_title and seo_description
```
🤖 Generated with [Claude Code](https://claude.com/claude-code)
---------
Co-authored-by: Claude Opus 5 (1M context) <[email protected]>
4.0 KiB
seo_title, seo_description
| seo_title | seo_description |
|---|---|
| Deployment Modes | Two runtime modes and one exposure choice. The mode sets how the board operator authenticates; the exposure sets who can reach the instance. |
Deployment Modes
Paperclip has two runtime modes and one exposure choice. The mode determines how the board operator authenticates; the exposure choice determines whether the instance stays private or is reachable publicly.
Use this page when you are deciding how to run the instance, migrating an existing install, or checking what paperclipai doctor expects.
Mode Summary
| Mode | Exposure | Authentication | Typical use |
|---|---|---|---|
local_trusted |
Local only | No login required | Personal installs, development, demos |
authenticated + private |
Private network | Login required | Tailscale, VPN, LAN |
authenticated + public |
Internet-facing | Login required | Hosted production |
Note:
local_trustedis the default. If you never change anything, Paperclip behaves like a trusted local operator tool.
local_trusted
This is the simplest operating mode.
- The board operator is implicitly trusted
- The instance is intended for a single local user
- Login friction is removed
- The host typically stays bound to
localhost
Choose this when:
- you are installing Paperclip for yourself
- you want the fastest path to a working instance
- you are not exposing the app to other users or devices
Do not choose this when:
- other people need to log in
- the instance is reachable over a network
- you need a durable deployed setup
Set it during onboarding:
pnpm paperclipai onboard
authenticated
This mode requires login for human access.
It is the right choice when the board is not the only person who may open the app, or when the instance is exposed beyond a single trusted local machine.
authenticated has two exposure policies:
authenticated + private
Use this for Tailscale, VPN, or LAN access.
- Better Auth handles login
- The server binds to all interfaces
- The base URL can be inferred from the current network context
- Private hostnames may need to be allowlisted
Choose this when the instance should be reachable from other trusted devices but not exposed publicly.
Example onboarding path:
pnpm paperclipai onboard
Then choose the authenticated private option.
If you need to allow a custom hostname, add it explicitly:
pnpm paperclipai allowed-hostname my-machine.tailnet.ts.net
See Tailscale Private Access for the private-network workflow.
authenticated + public
Use this for internet-facing deployments.
- Login is required
- The public base URL must be explicit
doctorruns stricter checks- The deployment should be treated as a real hosted service
Choose this when you are publishing Paperclip on the public internet.
Example onboarding path:
pnpm paperclipai onboard
Then choose the authenticated public option.
Migrating Modes
If you start in local_trusted and later move to an authenticated deployment, Paperclip emits a one-time board-claim URL at startup.
The claim link looks like this:
/board-claim/<token>?code=<code>
A signed-in user visits the link to claim board ownership. That flow:
- promotes the current user to instance admin
- demotes the auto-created local board admin
- keeps the claiming user in active company membership
Warning: Treat the claim URL as sensitive. It is intended for a one-time ownership transfer, not for general sharing.
Changing The Mode
The canonical way to change mode after setup is through configuration:
pnpm paperclipai configure --section server
You can also override the mode for a run with an environment variable:
PAPERCLIP_DEPLOYMENT_MODE=authenticated pnpm paperclipai run
Tip: If
paperclipai doctoris complaining about host or auth settings, check the deployment mode first. A lot of apparent configuration errors are really mode mismatches.