## Why
The build derived `<title>` from the **sidebar label** and the
description from the **first paragraph clipped to 220 characters**. Both
are the wrong source. A sidebar label is written for a 240px-wide nav
that supplies its own context; a search result has none.
On production that produced:
- **7 pages titled "Overview"**, and 32 pages sharing a title with
another page
- **109 of 193 descriptions cut off mid-word**, and 174 over 160
characters (where Google truncates)
```
/guides/welcome/key-concepts/
BEFORE (220): ...and if you misunderstand them early, the product wi
```
Near-identical titles are the weak-differentiation signal behind
"crawled — currently not indexed", which is the exact symptom on this
property.
## What changed
`seo_title` and `seo_description` frontmatter on **every one of the 192
pages**, written by hand against each page's real content and optimised
for the click — lead with what the reader can do, name the concrete
things covered, no keyword stuffing, no repeating the title.
| | Before | After |
|---|---|---|
| Duplicate titles | 32 pages | **0** |
| Duplicate descriptions | — | **0** |
| Descriptions cut mid-word | 109 | **0** |
| Descriptions over 160 chars | 174 | **0** |
| Title length (incl. suffix) | up to "Overview" | **26–60** |
| Description length | 31–240 | **122–158** |
**No prose was rewritten.** I measured content overlap between the
colliding pairs first — only 17–23%, so these were always distinct pages
wearing the same label, not duplicate content. The `docs/` diff is **564
insertions, zero deletions**.
### Examples
```
BEFORE — all seven identical: "Overview | Paperclip Docs"
AFTER: "Adapters Overview" "API Overview" "CLI Overview"
"Deployment Overview" "Bundled Skills" "Optional Skills"
"Experimental Features"
BEFORE — both identical: "Issues | Paperclip Docs"
AFTER: "Issues: Creating and Tracking Work" /guides/day-to-day/issues/
"Issues API" /reference/api/issues/
```
```
/guides/getting-started/five-minute-path/
BEFORE (220): The shortest route from a running Paperclip instance to an agent that has
just completed work for you. After Paperclip is installed, the path takes
about 5 minutes: create a company, hire a CEO agent, approve its first s
AFTER (131): Install Paperclip, create a company, hire a CEO agent, and approve its
first strategy — a working AI company in about five minutes.
```
## Plumbing
- **`site/build-release.mjs`** prefers the authored fields; the derived
path stays only as a fallback the CI gate prevents ever reaching.
`<title>`, `<meta name="description">`, and the `TechArticle` JSON-LD
all read from the same source.
- **`site/app.js`** uses the same fields, so a client-side transition
cannot leave a different title on screen than the crawler was served.
Verified in-browser: navigating `/guides/day-to-day/issues/` →
`/reference/api/issues/` swaps to exactly the server-rendered values, no
JS errors.
- **`scripts/verify-seo-metadata.mjs`** (new) enforces presence,
uniqueness, length, complete-sentence endings, and the
frontmatter-safety rules. Wired into `docs:test` and CI as its own step.
I negative-tested the gate rather than assuming it works — it correctly
fails on a duplicate title, a mid-word description, and a missing field,
and passes again once restored.
## Automating it going forward
`skills/sync-docs/SKILL.md` now:
- gains an **"Authored SEO metadata"** section: why the fields exist,
the enforced rules as a table, and how to actually write them (title
names the subject not the nav position; description writes for the
click; never generate mechanically from the first paragraph — *that is
the fallback the gate exists to prevent*).
- requires both fields in the **page-authoring instruction** given to
every subagent, with guidance on when to update an existing description
versus leave it.
- runs `docs:test:seo-metadata` and `docs:test:crawlable-links` as
**fail-loud gates in Phase 7** before commit.
- documents all six build gates in the files/gates section.
So once this lands, a new page cannot ship without hand-written
metadata, and a title collision cannot reach production.
## Verified
All six verifiers pass:
```
Static route verification passed
Asset fingerprint verification passed
Hierarchical Skills nav verification passed
Skill source block verification passed (11 skill pages, 1 control page)
Crawlable-link contract passed: 40886 internal links across 194 pages resolve in one hop
Authored-SEO contract passed: 192 pages carry a unique, hand-written seo_title and seo_description
```
🤖 Generated with [Claude Code](https://claude.com/claude-code)
---------
Co-authored-by: Claude Opus 5 (1M context) <[email protected]>
6.5 KiB
paperclip_version, seo_title, seo_description
| paperclip_version | seo_title | seo_description |
|---|---|---|
| v2026.525.0 | Secrets in Deployment | Keep sensitive values out of adapter configs while agents still reach them at runtime. Covers the default secret backend and how to change it. |
Secrets
Secrets keep sensitive values out of adapter configs while still making them available to agents at runtime.
Use this page when you need to understand the default secret provider, configure strict mode, or migrate inline credentials into managed secret references.
Default Provider
The built-in provider is local_encrypted.
It stores secret material using a local master key at:
~/.paperclip/instances/default/secrets/master.key
That key is created automatically during onboarding and remains local to the machine unless you override it.
Note: The default provider is designed for local and single-machine use. For other deployment patterns, keep the same secret model but verify the surrounding infrastructure carefully.
Provider Vaults
A provider vault is a per-company routing record that tells Paperclip how to talk to an external secret store (AWS Secrets Manager today; GCP Secret Manager and HashiCorp Vault save as draft metadata only). Each vault stores the address, namespace, and prefixes the provider needs — never the credentials. Server-side credentials still come from the host's normal chain (env vars, instance role, ~/.aws/credentials).
Vaults live under Company Settings → Secrets → Provider vaults. The page exposes one section per provider with an Add vault button, and shows health, default status, and removal controls on each card. Removing a vault from the UI drops only the Paperclip-side routing record — for AWS Secrets Manager the confirmation dialog spells this out explicitly: "This does not delete the remote AWS Secrets Manager vault, secrets, or any AWS data."
For AWS Secrets Manager the create form includes a Find existing AWS values discovery step that scans secretsmanager:ListSecrets metadata in the region you specify and prefills namespace, name prefix, KMS key id, and tag fields from the candidate you pick. Values are not read. The full operator walkthrough is in Connect an AWS Secrets Manager vault.
The REST surface mirrors the UI: GET/POST /companies/{companyId}/secret-provider-configs, POST /companies/{companyId}/secret-provider-configs/discovery/preview for the AWS scan, and PATCH/DELETE/POST .../default/POST .../health on /secret-provider-configs/{id} for individual edits.
Configure Secrets
The normal setup flow is:
pnpm paperclipai onboard
To update an existing install:
pnpm paperclipai configure --section secrets
To validate the configuration:
pnpm paperclipai doctor
Environment Overrides
| Variable | Meaning |
|---|---|
PAPERCLIP_SECRETS_MASTER_KEY |
32-byte key as base64, hex, or raw string |
PAPERCLIP_SECRETS_MASTER_KEY_FILE |
Custom path to the local key file |
PAPERCLIP_SECRETS_STRICT_MODE |
Require secret refs for server-side env bindings. Does not apply to paperclipai configure --section llm or config.llm.apiKey. |
Enable strict mode with:
PAPERCLIP_SECRETS_STRICT_MODE=true
Use strict mode when you want to prevent new inline sensitive values from entering configs.
Strict Mode
Strict mode is server-side enforcement for persisted environment bindings. When it is on, sensitive env keys such as *_API_KEY, *_TOKEN, and *_SECRET must use secret references; inline plaintext values are rejected.
It applies when the server persists:
- agent
adapterConfig.env - project
env - hire-agent approval payloads that carry adapter env
- company imports that carry agent adapter env
This is the safer choice for anything beyond a local trusted install.
Strict mode does not apply to paperclipai configure --section llm. That command writes plaintext to config.llm.apiKey regardless of PAPERCLIP_SECRETS_STRICT_MODE.
Warning: Strict mode blocks new inline sensitive values. It does not automatically migrate what is already stored.
Secrets At The Instance Level
config.llm.apiKey is a plain string field. It does not support secret_ref today, and there is no CLI or API path that stores the instance-level key in the secret store.
For end-to-end secret-ref hygiene, leave config.llm.apiKey empty and bind each agent adapter API key in adapterConfig.env using secret_ref as shown below.
Migrate Inline Secrets
If existing agent configs still contain inline API keys or tokens, migrate them into managed secrets:
pnpm secrets:migrate-inline-env
pnpm secrets:migrate-inline-env --apply
Run the command without --apply first if you want a dry run.
Note:
pnpm secrets:migrate-inline-envis a repository-source script. It is available only from a Paperclip git checkout, not from an installedpaperclipaiCLI.
The script only scans agent.adapterConfig.env keys matching a sensitive-keyword regex (for example api_key, token, secret, password, credential). It does not migrate config.llm.apiKey.
Secret References In Agent Config
Adapter environment variables should reference a secret instead of embedding plaintext:
{
"env": {
"ANTHROPIC_API_KEY": {
"type": "secret_ref",
"secretId": "8f884973-c29b-44e4-8ea3-6413437f8081",
"version": "latest"
}
}
}
At runtime, the server resolves the secret, decrypts it through the configured provider, and injects the plaintext into the agent process environment.
Use version: "latest" for values you expect to rotate. Pin a numeric version only when you need a fixed historical value.
Tip: If a config value would be unsafe to print in a log, it should probably be a secret reference.
Routine env Bindings
Routines carry their own env map (routines.env) on top of agent adapter env. The shape is the same: each value is either a literal string or a { "type": "secret_ref", "secretId": "...", "version": "latest" } reference into the company secret store. Strict mode applies to routine env the same way it applies to adapter env — sensitive keys must use secret_ref when persisted.
Each routine run pins itself to the routine revision it executed under via routine_runs.routine_revision_id, so historical runs keep the env they were dispatched with even after you edit the routine. See Create a routine — env map for the UI and API walkthrough.