diff --git a/.changes/mobile-run.md b/.changes/mobile-run.md
new file mode 100644
index 000000000..9026f2273
--- /dev/null
+++ b/.changes/mobile-run.md
@@ -0,0 +1,6 @@
+---
+"@tauri-apps/cli": minor:feat
+"tauri-cli": minor:feat
+---
+
+Added `ios run` and `android run` commands to run the app in production mode.
diff --git a/crates/tauri-cli/src/interface/mod.rs b/crates/tauri-cli/src/interface/mod.rs
index e29377b17..e0f74ebf7 100644
--- a/crates/tauri-cli/src/interface/mod.rs
+++ b/crates/tauri-cli/src/interface/mod.rs
@@ -14,7 +14,7 @@ use std::{
 use crate::{error::Context, helpers::config::Config};
 use tauri_bundler::bundle::{PackageType, Settings, SettingsBuilder};
 
-pub use rust::{MobileOptions, Options, Rust as AppInterface};
+pub use rust::{MobileOptions, Options, Rust as AppInterface, WatcherOptions};
 
 pub trait DevProcess {
   fn kill(&self) -> std::io::Result<()>;
@@ -113,4 +113,9 @@ pub trait Interface: Sized {
     options: MobileOptions,
     runner: R,
   ) -> crate::Result<()>;
+  fn watch<R: Fn() -> crate::Result<Box<dyn DevProcess + Send>>>(
+    &mut self,
+    options: WatcherOptions,
+    runner: R,
+  ) -> crate::Result<()>;
 }
diff --git a/crates/tauri-cli/src/interface/rust.rs b/crates/tauri-cli/src/interface/rust.rs
index 710bc7e96..c52c4f508 100644
--- a/crates/tauri-cli/src/interface/rust.rs
+++ b/crates/tauri-cli/src/interface/rust.rs
@@ -115,6 +115,12 @@ pub struct MobileOptions {
   pub additional_watch_folders: Vec<PathBuf>,
 }
 
+#[derive(Debug, Clone)]
+pub struct WatcherOptions {
+  pub config: Vec<ConfigValue>,
+  pub additional_watch_folders: Vec<PathBuf>,
+}
+
 #[derive(Debug)]
 pub struct RustupTarget {
   name: String,
@@ -245,12 +251,26 @@ impl Interface for Rust {
       runner(options)?;
       Ok(())
     } else {
-      let merge_configs = options.config.iter().map(|c| &c.0).collect::<Vec<_>>();
-      let run = Arc::new(|_rust: &mut Rust| runner(options.clone()));
-      self.run_dev_watcher(&options.additional_watch_folders, &merge_configs, run)
+      self.watch(
+        WatcherOptions {
+          config: options.config.clone(),
+          additional_watch_folders: options.additional_watch_folders.clone(),
+        },
+        move || runner(options.clone()),
+      )
     }
   }
 
+  fn watch<R: Fn() -> crate::Result<Box<dyn DevProcess + Send>>>(
+    &mut self,
+    options: WatcherOptions,
+    runner: R,
+  ) -> crate::Result<()> {
+    let merge_configs = options.config.iter().map(|c| &c.0).collect::<Vec<_>>();
+    let run = Arc::new(|_rust: &mut Rust| runner());
+    self.run_dev_watcher(&options.additional_watch_folders, &merge_configs, run)
+  }
+
   fn env(&self) -> HashMap<&str, String> {
     let mut env = HashMap::new();
     env.insert(
diff --git a/crates/tauri-cli/src/mobile/android/build.rs b/crates/tauri-cli/src/mobile/android/build.rs
index 47fd33a56..a8f5ff2d2 100644
--- a/crates/tauri-cli/src/mobile/android/build.rs
+++ b/crates/tauri-cli/src/mobile/android/build.rs
@@ -15,7 +15,7 @@ use crate::{
     flock,
   },
   interface::{AppInterface, Interface, Options as InterfaceOptions},
-  mobile::{write_options, CliOptions},
+  mobile::{write_options, CliOptions, TargetDevice},
   ConfigValue, Error, Result,
 };
 use clap::{ArgAction, Parser};
@@ -63,10 +63,10 @@ pub struct Options {
   pub split_per_abi: bool,
   /// Build APKs.
   #[clap(long)]
-  pub apk: bool,
+  pub apk: Option<bool>,
   /// Build AABs.
   #[clap(long)]
-  pub aab: bool,
+  pub aab: Option<bool>,
   /// Open Android Studio
   #[clap(short, long)]
   pub open: bool,
@@ -83,6 +83,9 @@ pub struct Options {
   /// Only use this when you are sure the mismatch is incorrectly detected as version mismatched Tauri packages can lead to unknown behavior.
   #[clap(long)]
   pub ignore_version_mismatches: bool,
+  /// Target device of this build
+  #[clap(skip)]
+  pub target_device: Option<TargetDevice>,
 }
 
 impl From<Options> for BuildOptions {
@@ -104,7 +107,15 @@ impl From<Options> for BuildOptions {
   }
 }
 
-pub fn command(options: Options, noise_level: NoiseLevel) -> Result<()> {
+pub struct BuiltApplication {
+  pub config: AndroidConfig,
+  pub interface: AppInterface,
+  // prevent drop
+  #[allow(dead_code)]
+  options_handle: OptionsHandle,
+}
+
+pub fn command(options: Options, noise_level: NoiseLevel) -> Result<BuiltApplication> {
   crate::helpers::app_paths::resolve();
 
   delete_codegen_vars();
@@ -188,8 +199,8 @@ pub fn command(options: Options, noise_level: NoiseLevel) -> Result<()> {
     .context("failed to build Android app")?;
 
   let open = options.open;
-  let _handle = run_build(
-    interface,
+  let options_handle = run_build(
+    &interface,
     options,
     build_options,
     tauri_config,
@@ -203,12 +214,16 @@ pub fn command(options: Options, noise_level: NoiseLevel) -> Result<()> {
     open_and_wait(&config, &env);
   }
 
-  Ok(())
+  Ok(BuiltApplication {
+    config,
+    interface,
+    options_handle,
+  })
 }
 
 #[allow(clippy::too_many_arguments)]
 fn run_build(
-  interface: AppInterface,
+  interface: &AppInterface,
   mut options: Options,
   build_options: BuildOptions,
   tauri_config: ConfigHandle,
@@ -217,10 +232,10 @@ fn run_build(
   env: &mut Env,
   noise_level: NoiseLevel,
 ) -> Result<OptionsHandle> {
-  if !(options.apk || options.aab) {
+  if !(options.apk.is_some() || options.aab.is_some()) {
     // if the user didn't specify the format to build, we'll do both
-    options.apk = true;
-    options.aab = true;
+    options.apk = Some(true);
+    options.aab = Some(true);
   }
 
   let interface_options = InterfaceOptions {
@@ -241,13 +256,13 @@ fn run_build(
     noise_level,
     vars: Default::default(),
     config: build_options.config,
-    target_device: None,
+    target_device: options.target_device.clone(),
   };
   let handle = write_options(tauri_config.lock().unwrap().as_ref().unwrap(), cli_options)?;
 
   inject_resources(config, tauri_config.lock().unwrap().as_ref().unwrap())?;
 
-  let apk_outputs = if options.apk {
+  let apk_outputs = if options.apk.unwrap_or_default() {
     apk::build(
       config,
       env,
@@ -261,7 +276,7 @@ fn run_build(
     Vec::new()
   };
 
-  let aab_outputs = if options.aab {
+  let aab_outputs = if options.aab.unwrap_or_default() {
     aab::build(
       config,
       env,
@@ -275,8 +290,12 @@ fn run_build(
     Vec::new()
   };
 
-  log_finished(apk_outputs, "APK");
-  log_finished(aab_outputs, "AAB");
+  if !apk_outputs.is_empty() {
+    log_finished(apk_outputs, "APK");
+  }
+  if !aab_outputs.is_empty() {
+    log_finished(aab_outputs, "AAB");
+  }
 
   Ok(handle)
 }
diff --git a/crates/tauri-cli/src/mobile/android/mod.rs b/crates/tauri-cli/src/mobile/android/mod.rs
index 43154ea2c..9a0475278 100644
--- a/crates/tauri-cli/src/mobile/android/mod.rs
+++ b/crates/tauri-cli/src/mobile/android/mod.rs
@@ -44,6 +44,7 @@ mod android_studio_script;
 mod build;
 mod dev;
 pub(crate) mod project;
+mod run;
 
 const NDK_VERSION: &str = "29.0.13846066";
 const SDK_VERSION: u8 = 36;
@@ -96,6 +97,7 @@ enum Commands {
   Init(InitOptions),
   Dev(dev::Options),
   Build(build::Options),
+  Run(run::Options),
   #[clap(hide(true))]
   AndroidStudioScript(android_studio_script::Options),
 }
@@ -114,7 +116,8 @@ pub fn command(cli: Cli, verbosity: u8) -> Result<()> {
       )?
     }
     Commands::Dev(options) => dev::command(options, noise_level)?,
-    Commands::Build(options) => build::command(options, noise_level)?,
+    Commands::Build(options) => build::command(options, noise_level).map(|_| ())?,
+    Commands::Run(options) => run::command(options, noise_level)?,
     Commands::AndroidStudioScript(options) => android_studio_script::command(options)?,
   }
 
diff --git a/crates/tauri-cli/src/mobile/android/run.rs b/crates/tauri-cli/src/mobile/android/run.rs
new file mode 100644
index 000000000..9c276c4d9
--- /dev/null
+++ b/crates/tauri-cli/src/mobile/android/run.rs
@@ -0,0 +1,152 @@
+// Copyright 2019-2024 Tauri Programme within The Commons Conservancy
+// SPDX-License-Identifier: Apache-2.0
+// SPDX-License-Identifier: MIT
+
+use cargo_mobile2::{
+  android::target::Target,
+  opts::{FilterLevel, NoiseLevel, Profile},
+  target::TargetTrait,
+};
+use clap::{ArgAction, Parser};
+use std::path::PathBuf;
+
+use super::{configure_cargo, device_prompt, env};
+use crate::{
+  error::Context,
+  interface::{DevProcess, Interface, WatcherOptions},
+  mobile::{DevChild, TargetDevice},
+  ConfigValue, Result,
+};
+
+#[derive(Debug, Clone, Parser)]
+#[clap(
+  about = "Run your app in production mode on Android",
+  long_about = "Run your app in production mode on Android. It makes use of the `build.frontendDist` property from your `tauri.conf.json` file. It also runs your `build.beforeBuildCommand` which usually builds your frontend into `build.frontendDist`."
+)]
+pub struct Options {
+  /// Run the app in release mode
+  #[clap(short, long)]
+  pub release: bool,
+  /// List of cargo features to activate
+  #[clap(short, long, action = ArgAction::Append, num_args(0..))]
+  pub features: Option<Vec<String>>,
+  /// JSON strings or paths to JSON, JSON5 or TOML files to merge with the default configuration file
+  ///
+  /// Configurations are merged in the order they are provided, which means a particular value overwrites previous values when a config key-value pair conflicts.
+  ///
+  /// Note that a platform-specific file is looked up and merged with the default file by default
+  /// (tauri.macos.conf.json, tauri.linux.conf.json, tauri.windows.conf.json, tauri.android.conf.json and tauri.ios.conf.json)
+  /// but you can use this for more specific use cases such as different build flavors.
+  #[clap(short, long)]
+  pub config: Vec<ConfigValue>,
+  /// Disable the file watcher
+  #[clap(long)]
+  pub no_watch: bool,
+  /// Additional paths to watch for changes.
+  #[clap(long)]
+  pub additional_watch_folders: Vec<PathBuf>,
+  /// Open Android Studio
+  #[clap(short, long)]
+  pub open: bool,
+  /// Runs on the given device name
+  pub device: Option<String>,
+  /// Command line arguments passed to the runner.
+  /// Use `--` to explicitly mark the start of the arguments.
+  /// e.g. `tauri android build -- [runnerArgs]`.
+  #[clap(last(true))]
+  pub args: Vec<String>,
+  /// Do not error out if a version mismatch is detected on a Tauri package.
+  ///
+  /// Only use this when you are sure the mismatch is incorrectly detected as version mismatched Tauri packages can lead to unknown behavior.
+  #[clap(long)]
+  pub ignore_version_mismatches: bool,
+}
+
+pub fn command(options: Options, noise_level: NoiseLevel) -> Result<()> {
+  let mut env = env(false)?;
+
+  let device = if options.open {
+    None
+  } else {
+    match device_prompt(&env, options.device.as_deref()) {
+      Ok(d) => Some(d),
+      Err(e) => {
+        log::error!("{e}");
+        None
+      }
+    }
+  };
+
+  let mut built_application = super::build::command(
+    super::build::Options {
+      debug: !options.release,
+      targets: device.as_ref().map(|d| {
+        vec![Target::all()
+          .iter()
+          .find(|(_key, t)| t.arch == d.target().arch)
+          .map(|(key, _t)| key.to_string())
+          .expect("Target not found")]
+      }),
+      features: options.features,
+      config: options.config.clone(),
+      split_per_abi: true,
+      apk: Some(false),
+      aab: Some(false),
+      open: options.open,
+      ci: false,
+      args: options.args,
+      ignore_version_mismatches: options.ignore_version_mismatches,
+      target_device: device.as_ref().map(|d| TargetDevice {
+        id: d.serial_no().to_string(),
+        name: d.name().to_string(),
+      }),
+    },
+    noise_level,
+  )?;
+
+  configure_cargo(&mut env, &built_application.config)?;
+
+  // options.open is handled by the build command
+  // so all we need to do here is run the app on the selected device
+  if let Some(device) = device {
+    let config = built_application.config.clone();
+    let release = options.release;
+    let runner = move || {
+      device
+        .run(
+          &config,
+          &env,
+          noise_level,
+          if !release {
+            Profile::Debug
+          } else {
+            Profile::Release
+          },
+          Some(match noise_level {
+            NoiseLevel::Polite => FilterLevel::Info,
+            NoiseLevel::LoudAndProud => FilterLevel::Debug,
+            NoiseLevel::FranklyQuitePedantic => FilterLevel::Verbose,
+          }),
+          false,
+          false,
+          ".MainActivity".into(),
+        )
+        .map(|c| Box::new(DevChild::new(c)) as Box<dyn DevProcess + Send>)
+        .context("failed to run Android app")
+    };
+
+    if options.no_watch {
+      runner()?;
+    } else {
+      built_application.interface.watch(
+        WatcherOptions {
+          config: options.config,
+          additional_watch_folders: options.additional_watch_folders,
+        },
+        runner,
+      )?;
+    }
+  }
+
+  Ok(())
+}
diff --git a/crates/tauri-cli/src/mobile/ios/build.rs b/crates/tauri-cli/src/mobile/ios/build.rs
index 8215e3890..9f4aab42c 100644
--- a/crates/tauri-cli/src/mobile/ios/build.rs
+++ b/crates/tauri-cli/src/mobile/ios/build.rs
@@ -17,7 +17,7 @@ use crate::{
     plist::merge_plist,
   },
   interface::{AppInterface, Interface, Options as InterfaceOptions},
-  mobile::{ios::ensure_ios_runtime_installed, write_options, CliOptions},
+  mobile::{ios::ensure_ios_runtime_installed, write_options, CliOptions, TargetDevice},
   ConfigValue, Error, Result,
 };
 use clap::{ArgAction, Parser, ValueEnum};
@@ -57,7 +57,7 @@ pub struct Options {
     default_value = Target::DEFAULT_KEY,
     value_parser(clap::builder::PossibleValuesParser::new(Target::name_list()))
   )]
-  pub targets: Vec<String>,
+  pub targets: Option<Vec<String>>,
   /// List of cargo features to activate
   #[clap(short, long, action = ArgAction::Append, num_args(0..))]
   pub features: Option<Vec<String>>,
@@ -94,6 +94,9 @@ pub struct Options {
   /// Only use this when you are sure the mismatch is incorrectly detected as version mismatched Tauri packages can lead to unknown behavior.
   #[clap(long)]
   pub ignore_version_mismatches: bool,
+  /// Target device of this build
+  #[clap(skip)]
+  pub target_device: Option<TargetDevice>,
 }
 
 #[derive(Debug, Clone, Copy, ValueEnum)]
@@ -156,7 +159,15 @@ impl From<Options> for BuildOptions {
   }
 }
 
-pub fn command(options: Options, noise_level: NoiseLevel) -> Result<()> {
+pub struct BuiltApplication {
+  pub config: AppleConfig,
+  pub interface: AppInterface,
+  // prevent drop
+  #[allow(dead_code)]
+  options_handle: OptionsHandle,
+}
+
+pub fn command(options: Options, noise_level: NoiseLevel) -> Result<BuiltApplication> {
   crate::helpers::app_paths::resolve();
 
   let mut build_options: BuildOptions = options.clone().into();
@@ -165,7 +176,8 @@ pub fn command(options: Options, noise_level: NoiseLevel) -> Result<()> {
       .get(
         options
           .targets
-          .first()
+          .as_ref()
+          .and_then(|t| t.first())
           .map(|t| t.as_str())
           .unwrap_or(Target::DEFAULT_KEY),
       )
@@ -318,8 +330,8 @@ pub fn command(options: Options, noise_level: NoiseLevel) -> Result<()> {
   };
 
   let open = options.open;
-  let _handle = run_build(
-    interface,
+  let options_handle = run_build(
+    &interface,
     options,
     build_options,
     tauri_config,
@@ -332,12 +344,16 @@ pub fn command(options: Options, noise_level: NoiseLevel) -> Result<()> {
     open_and_wait(&config, &env);
   }
 
-  Ok(())
+  Ok(BuiltApplication {
+    config,
+    interface,
+    options_handle,
+  })
 }
 
 #[allow(clippy::too_many_arguments)]
 fn run_build(
-  interface: AppInterface,
+  interface: &AppInterface,
   options: Options,
   mut build_options: BuildOptions,
   tauri_config: ConfigHandle,
@@ -351,7 +367,7 @@ fn run_build(
     Profile::Release
   };
 
-  crate::build::setup(&interface, &mut build_options, tauri_config.clone(), true)?;
+  crate::build::setup(interface, &mut build_options, tauri_config.clone(), true)?;
 
   let app_settings = interface.app_settings();
   let out_dir = app_settings.out_dir(&InterfaceOptions {
@@ -369,7 +385,7 @@ fn run_build(
     noise_level,
     vars: Default::default(),
     config: build_options.config.clone(),
-    target_device: None,
+    target_device: options.target_device.clone(),
   };
   let handle = write_options(tauri_config.lock().unwrap().as_ref().unwrap(), cli_options)?;
 
@@ -379,9 +395,15 @@ fn run_build(
 
   let mut out_files = Vec::new();
 
+  let force_skip_target_fallback = options.targets.as_ref().is_some_and(|t| t.is_empty());
+
   call_for_targets_with_fallback(
-    options.targets.iter(),
-    &detect_target_ok,
+    options.targets.unwrap_or_default().iter(),
+    if force_skip_target_fallback {
+      &|_| None
+    } else {
+      &detect_target_ok
+    },
     env,
     |target: &Target| -> Result<()> {
       let mut app_version = config.bundle_version().to_string();
@@ -506,7 +528,9 @@ fn run_build(
   )
   .map_err(|e: TargetInvalid| Error::GenericError(e.to_string()))??;
 
-  log_finished(out_files, "iOS Bundle");
+  if !out_files.is_empty() {
+    log_finished(out_files, "iOS Bundle");
+  }
 
   Ok(handle)
 }
diff --git a/crates/tauri-cli/src/mobile/ios/mod.rs b/crates/tauri-cli/src/mobile/ios/mod.rs
index c01ebc693..ca4aade41 100644
--- a/crates/tauri-cli/src/mobile/ios/mod.rs
+++ b/crates/tauri-cli/src/mobile/ios/mod.rs
@@ -49,6 +49,7 @@ use std::{
 mod build;
 mod dev;
 pub(crate) mod project;
+mod run;
 mod xcode_script;
 
 pub const APPLE_DEVELOPMENT_TEAM_ENV_VAR_NAME: &str = "APPLE_DEVELOPMENT_TEAM";
@@ -95,6 +96,7 @@ enum Commands {
   Init(InitOptions),
   Dev(dev::Options),
   Build(build::Options),
+  Run(run::Options),
   #[clap(hide(true))]
   XcodeScript(xcode_script::Options),
 }
@@ -113,7 +115,8 @@ pub fn command(cli: Cli, verbosity: u8) -> Result<()> {
       )?
     }
     Commands::Dev(options) => dev::command(options, noise_level)?,
-    Commands::Build(options) => build::command(options, noise_level)?,
+    Commands::Build(options) => build::command(options, noise_level).map(|_| ())?,
+    Commands::Run(options) => run::command(options, noise_level)?,
     Commands::XcodeScript(options) => xcode_script::command(options)?,
   }
 
diff --git a/crates/tauri-cli/src/mobile/ios/run.rs b/crates/tauri-cli/src/mobile/ios/run.rs
new file mode 100644
index 000000000..0ae1cef12
--- /dev/null
+++ b/crates/tauri-cli/src/mobile/ios/run.rs
@@ -0,0 +1,130 @@
+// Copyright 2019-2024 Tauri Programme within The Commons Conservancy
+// SPDX-License-Identifier: Apache-2.0
+// SPDX-License-Identifier: MIT
+
+use std::path::PathBuf;
+
+use cargo_mobile2::opts::{NoiseLevel, Profile};
+use clap::{ArgAction, Parser};
+
+use super::{device_prompt, env};
+use crate::{
+  error::Context,
+  interface::{DevProcess, Interface, WatcherOptions},
+  mobile::{DevChild, TargetDevice},
+  ConfigValue, Result,
+};
+
+#[derive(Debug, Clone, Parser)]
+#[clap(
+  about = "Run your app in production mode on iOS",
+  long_about = "Run your app in production mode on iOS. It makes use of the `build.frontendDist` property from your `tauri.conf.json` file. It also runs your `build.beforeBuildCommand` which usually builds your frontend into `build.frontendDist`."
+)]
+pub struct Options {
+  /// Run the app in release mode
+  #[clap(short, long)]
+  pub release: bool,
+  /// List of cargo features to activate
+  #[clap(short, long, action = ArgAction::Append, num_args(0..))]
+  pub features: Option<Vec<String>>,
+  /// JSON strings or paths to JSON, JSON5 or TOML files to merge with the default configuration file
+  ///
+  /// Configurations are merged in the order they are provided, which means a particular value overwrites previous values when a config key-value pair conflicts.
+  ///
+  /// Note that a platform-specific file is looked up and merged with the default file by default
+  /// (tauri.macos.conf.json, tauri.linux.conf.json, tauri.windows.conf.json, tauri.android.conf.json and tauri.ios.conf.json)
+  /// but you can use this for more specific use cases such as different build flavors.
+  #[clap(short, long)]
+  pub config: Vec<ConfigValue>,
+  /// Disable the file watcher
+  #[clap(long)]
+  pub no_watch: bool,
+  /// Additional paths to watch for changes.
+  #[clap(long)]
+  pub additional_watch_folders: Vec<PathBuf>,
+  /// Open Xcode
+  #[clap(short, long)]
+  pub open: bool,
+  /// Runs on the given device name
+  pub device: Option<String>,
+  /// Command line arguments passed to the runner.
+  /// Use `--` to explicitly mark the start of the arguments.
+  /// e.g. `tauri android build -- [runnerArgs]`.
+  #[clap(last(true))]
+  pub args: Vec<String>,
+  /// Do not error out if a version mismatch is detected on a Tauri package.
+  ///
+  /// Only use this when you are sure the mismatch is incorrectly detected as version mismatched Tauri packages can lead to unknown behavior.
+  #[clap(long)]
+  pub ignore_version_mismatches: bool,
+}
+
+pub fn command(options: Options, noise_level: NoiseLevel) -> Result<()> {
+  let env = env().context("failed to load iOS environment")?;
+  let device = if options.open {
+    None
+  } else {
+    match device_prompt(&env, options.device.as_deref()) {
+      Ok(d) => Some(d),
+      Err(e) => {
+        log::error!("{e}");
+        None
+      }
+    }
+  };
+
+  let mut built_application = super::build::command(
+    super::build::Options {
+      debug: !options.release,
+      targets: Some(vec![]), /* skips IPA build since there's no target */
+      features: None,
+      config: options.config.clone(),
+      build_number: None,
+      open: options.open,
+      ci: false,
+      export_method: None,
+      args: options.args,
+      ignore_version_mismatches: options.ignore_version_mismatches,
+      target_device: device.as_ref().map(|d| TargetDevice {
+        id: d.id().to_string(),
+        name: d.name().to_string(),
+      }),
+    },
+    noise_level,
+  )?;
+
+  // options.open is handled by the build command
+  // so all we need to do here is run the app on the selected device
+  if let Some(device) = device {
+    let runner = move || {
+      device
+        .run(
+          &built_application.config,
+          &env,
+          noise_level,
+          false, // do not quit on app exit
+          if !options.release {
+            Profile::Debug
+          } else {
+            Profile::Release
+          },
+        )
+        .map(|c| Box::new(DevChild::new(c)) as Box<dyn DevProcess + Send>)
+        .context("failed to run iOS app")
+    };
+
+    if options.no_watch {
+      runner()?;
+    } else {
+      built_application.interface.watch(
+        WatcherOptions {
+          config: options.config,
+          additional_watch_folders: options.additional_watch_folders,
+        },
+        runner,
+      )?;
+    }
+  }
+
+  Ok(())
+}