Add analytics platform personasAdd analytics platform personasAdd analytics platform personasAdd analytics platform personasAdd analytics platform personasAdd analytics platform personasAdd analytics platform personasAdd analytics platform personasAdd analytics platform personas (#13576)

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Robbie
2025-11-07 16:03:27 +00:00
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@@ -8,4 +8,20 @@ hideAnchor: false
template: team
---
_COMING SOON_
## Who are we building for?
### Personas
- Primary Personas:
- **Product engineer**
- These are the engineers building the product. Normally full-stack engineers skewing frontend or frontend engineers.
- Product engineers have more limited time. Need to quickly get high-quality insights to inform what they are building and assess what they've shipped.
- **Product manager** (ex-engineer type)
- Supports the product teams (engineers, PMs, designers) to build the best products. They guide the product roadmap by speaking to customers and diving into the data.
- Product managers are the power-users of analytics (further evidence in the data analysis of paying users). They have desire and the time to go significantly deeper into the data.
- Limited focus:
- Growth engineer
- Not a focus but should be usable by:
- Everyone in the product team (less technical PMs, designers)
- Marketing
- Leadership team