we do some outbound now (#12881)

contents/about.mdx

@@ -98,7 +98,7 @@ The _TLDR newsletter_ highlighted an article that covered some of the key things
 -   **Here for the long haul.** We have zero intention of selling our business. We want to see just how crazy huge this gigantic software stack can get - and we think that it will reach at least $100bn in value. We'll be around and fighting for a long, long time. It's our life's work.
 -   **Honest communication.** Even in <Link to="/posts" state={{ newWindow: true}}>our content</Link>, it's more honest and not like the marketing-speak you've come to expect from other companies. It actively helps developers build successful products. That's our mission.
 
-The reason we uniquely love doing all these sorts of things is that **we grow because of our reputation on the internet,** whereas every single competitor grows by salespeople. We are very, very proudly inbound only. This aligns us with customers. Long term, that is what wins.
+The reason we uniquely love doing all these sorts of things is that **we grow because of our reputation on the internet,** whereas every single competitor grows by salespeople. This aligns us with customers. Long term, that is what wins.
 
 ### Transparency &gt;&gt;
 

contents/blog/analytics-pricing.md

@@ -92,7 +92,7 @@ Because it's the right thing to do for both our users and our business.
 
 Most of our competitors are inefficient. They employ huge [outbound sales teams](/founders/negotiate-software-better) to grow revenue. Their salaries and commissions for closing deals are passed onto their customers through higher prices.
 
-In contrast, we're 100% inbound, we [grow mostly through word of mouth](/handbook/how-we-get-users), and we charge based on actual usage. 
+In contrast, we [grow mostly through word of mouth](/handbook/how-we-get-users), and we charge based on actual usage. 
 
 We don't believe in loss-leaders, so we make a modest positive margin on each event sold, but what we charge is directly connected to what it costs us, not what we think we can get away with charging.
 

contents/founders/startup-sales-strategy.md

@@ -262,4 +262,4 @@ _
 
 [^3]: Pricing to value means charging the maximum you think you can get away with based on the value customers derive from your product. This only makes sense if you’re in a non-competitive market, have a strong moat (unlikely if you’re a startup), and you’re comfortable with competitors undercutting you. At PostHog, we deliberately avoid this because we’re product-led and we want as little friction as possible. In fact, we actively work towards cutting prices – we’ve cut prices for analytics and session replay recently – and give customers the option to set billing limits to avoid surprise bills.
 
-[^4]: This was the setup in the early days. Now, PostHog is entirely inbound – i.e. we do no outbound sales – and we’ve since built a [sales and customer success team](/teams/sales-cs). Our golden rule is the person who closes a deal also manages that relationship long term, rather than handing them off to a dedicated customer success team.
+[^4]: This was the setup in the early days. We’ve since built a [sales and customer success team](/teams/sales-cs). Our golden rule is the person who closes a deal also manages that relationship long term, rather than handing them off to a dedicated customer success team.

contents/handbook/growth/sales/overview.md

@@ -4,7 +4,7 @@ sidebar: Handbook
 showTitle: true
 ---
 
-Our primary focus is on making our paying customers successful, not forcing sales through. Today, we follow a 100% inbound sales model - our approach to [product-led growth](/handbook/strategy/overview) means that we do not do cold outbound yet, though we'll probably run some experiments here later in 2025 as we scale. 
+Our primary focus is on making our paying customers successful, not forcing sales through. This mostly means an inbound sales model, but we are also running some outbound sales experiments.
 
 While this means working with a smaller number of users than typical B2B SaaS companies, we know that the people we talk to are mostly already pre-qualified and genuinely interested in potentially using PostHog. 
 

contents/handbook/how-we-make-money.md

@@ -8,7 +8,7 @@ We make money from those that have it and like our products. We don't make money
 
 ## How we do sales is based on the best experience for our Ideal Customer Profile
 
-I cannot think of any harder group than developers to convince, via a cold-call or email, to buy software. We should focus all our energy on inbound – that's why we don't do outbound sales.
+I cannot think of any harder group than developers to convince, via a cold-call or email, to buy software. We should focus on inbound.
 
 All the other rules here are based on what we felt would be the best experience for an engineering customer, whilst allowing us to grow revenue in the long run.