Adding newsletter forms (#8486)

contents/blog/after-the-hn-launch.md

@@ -43,6 +43,4 @@ Every Monday, we do a short post mortem of the week before, and set new weekly g
 
 This week, our focus is to build the open source community. That’s where all our business will eventually come from. To start getting pull requests and issues, we need people to be using the product. For that to happen, we need to focus on getting their feedback and incorporating it into what we build as fast as possible – hence doing as much of this as possible is our current goal.
 
-> PostHog is an open source analytics platform you can host yourself. We help you build better products faster, without user data ever leaving your infrastructure.
-
-<ArrayCTA />
+<NewsletterForm />

contents/blog/aruba-hackathon.md

@@ -202,3 +202,5 @@ Needless to say, this is all backend work you will never see, but HouseWatch wil
 Some hackathon projects, such as our new dashboard templates, have already shipped, while we've also revamped how we do support based on the work of Team Arubug. Others are still work-in-progress projects that we expect to ship in future – see our [public roadmap](/roadmap) and [GitHub repo](https://github.com/PostHog/posthog) for updates on what we're working on.
 
 Fancy joining us at our next all-company offsite? We're [always hiring](/careers).
+
+<NewsletterForm />

contents/blog/automating-a-software-company-with-github-actions.md

@@ -78,6 +78,8 @@ jobs:
               run: python manage.py test
 ```
 
+<NewsletterForm />
+
 ### End-to-end testing
 
 It's good to have each building block of your software covered with unit tests, but your users need the _whole_ assembled machine to work – that is what end-to-end tests are about.

contents/blog/best-amplitude-alternatives.mdx

@@ -76,7 +76,7 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa
 > #### Bottom line
 > Having all the features of Amplitude (and more) while being free, self-serve, and open source makes PostHog a great alternative. This is especially true for engineering-focused startups and scale-ups as it provides the tools to build a great product.
 
-<ArrayCTA />
+<NewsletterForm />
 
 <br />
 

contents/blog/best-fullstory-alternatives.mdx

@@ -78,7 +78,7 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa
 > #### Bottom line
 > PostHog provides all the tools of FullStory and more. Being self-serve with a generous free tier makes it an ideal alternative to try out. PostHog is an especially good fit for SaaS companies needing multiple tools to build the best product possible.
 
-<ArrayCTA />
+<NewsletterForm />
 
 <br />
 

contents/blog/best-gdpr-compliant-analytics-tools.md

@@ -112,6 +112,8 @@ Plausible is made and hosted in the EU. It collects no personally identifiable i
 
 Plausible charges by pageview with 1 million pageviews costing €69 per month – approx. $71. Paying annually grants you two free months per year – i.e. €69 per month becomes €690 per year. The open source version is free to self-host via Docker Compose.
 
+<NewsletterForm />
+
 ### 3. Umami
 
 ![umami analytics](https://res.cloudinary.com/dmukukwp6/image/upload/v1710055416/posthog.com/contents/images/blog/open-source-analytics-tools/umami.png)

contents/blog/best-growthbook-alternatives.mdx

@@ -73,7 +73,9 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa
 3. **They need a complete picture of users:** PostHog includes every tool necessary to understand usage and improve your products. This means creating funnels to track conversion, watching replays to see where users get stuck, testing solutions with A/B tests, and gathering feedback with user surveys.
 
 > #### Bottom line
-> PostHog is an ideal alternative to GrowthBook. It includes both feature flags and an experimentation suite as well as being open-sourced and free to use. 
+> PostHog is an ideal alternative to GrowthBook. It includes both feature flags and an experimentation suite as well as being open-sourced and free to use.
+
+<NewsletterForm />
 
 ## 2. LaunchDarkly
 

contents/blog/best-heap-alternatives.mdx

@@ -149,7 +149,7 @@ According to reviews on G2, companies use FullStory for:
 > ### Bottom line
 > FullStory is a good Heap alternative for non-technical teams, particularly customer success and support teams who need to diagnose user problems. It has superior session replay features, though arguably is less focused on analytics use cases than Heap or PostHog.
 
-<br />
+<NewsletterForm />
 
 ## 3. Glassbox
 

contents/blog/best-hipaa-compliant-ab-testing-tools.md

@@ -78,7 +78,9 @@ PostHog offers a BAA on its Teams plan, which starts at $450 and includes [gener
 
 Kameleoon is an A/B testing and personalization platform. It supports A/B and [multivariate testing](/product-engineers/what-is-multivariate-testing-examples), and feature flags for managing the rollout of new features and running tests. In addition to testing, it has a real-time personalization engine that's particularly useful for e-commerce. It doesn't have any deeper analytics features, so you'll need to run it alongside another [HIPAA-compliant analytics tool](/blog/best-hipaa-compliant-analytics-tools) to gather deeper user behavior data.
 
-Kameleoon doesn't publish pricing publicly, but conversion optimization consultants BrillMark [reports](https://www.brillmark.com/kameleoon-ab-testing-platform/#:~:text=The%20yearly%20licensing%20pricing%20for,pay%20for%20the%20annual%20license) pricing starts at $35,000 per year and scales based on traffic volume, making it a premium option.  
+Kameleoon doesn't publish pricing publicly, but conversion optimization consultants BrillMark [reports](https://www.brillmark.com/kameleoon-ab-testing-platform/#:~:text=The%20yearly%20licensing%20pricing%20for,pay%20for%20the%20annual%20license) pricing starts at $35,000 per year and scales based on traffic volume, making it a premium option.
+
+<NewsletterForm />
 
 ### 3. VWO
 

contents/blog/best-hipaa-compliant-analytics-tools.md

@@ -68,6 +68,8 @@ Being an all-in-one platform has two further benefits:
 
 A BAA is available on PostHog's [Teams plan](/pricing), which also includes priority support and generous free usage limits for all tools – e.g. 1 million free analytics events every month. You can also self-host the open-source edition of PostHog, but this isn't recommended as it's provided without guarantee or support.
 
+<NewsletterForm />
+
 ### 2. Mixpanel
 
 ![Mixpanel - hipaa analytics tools](https://res.cloudinary.com/dmukukwp6/image/upload/v1710055416/posthog.com/contents/images/blog/open-source-analytics-tools/mixpanel.png)

contents/blog/best-hotjar-alternatives.md

@@ -73,7 +73,7 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa
 >
 > PostHog is a broader, more powerful tool than Hotjar. This comes with some extra complexity, but the payoff is all your user data in one place and tightly integrated with powerful analytical tools.
 
-<ArrayCTA />
+<NewsletterForm />
 
 <br />
 

contents/blog/best-launchdarkly-alternatives.mdx

@@ -81,7 +81,7 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa
 > #### Bottom line
 > Being free, self-serve, and sharing many of the same features, PostHog is a great alternative to LaunchDarkly. This is especially true for startups and scale-ups looking for all the product and data tools they need in one.
 
-<ArrayCTA />
+<NewsletterForm />
 
 <br />
 

contents/blog/best-logrocket-alternatives.mdx

@@ -79,7 +79,7 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa
 >
 > LogRocket focuses on helping teams fix issues with their product, while PostHog focuses on helping teams build a successful product. PostHog is a great alternative because it includes most of the features of LogRocket, with less of a focus on errors and more on A/B testing and surveys.
 
-<ArrayCTA />
+<NewsletterForm />
 
 <br />
 

contents/blog/best-microsoft-clarity-alternatives.md

@@ -74,6 +74,8 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa
 >
 > PostHog goes deeper than Clarity by making it easy to debug issues via detailed event timelines, console logs, and network monitoring, while also enabling you to understand user behavior at every level when combined with product analytics and its other tools.
 
+<NewsletterForm />
+
 <br />
 
 ## 2. LogRocket

contents/blog/best-mixpanel-alternatives.mdx

@@ -88,6 +88,8 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa
 > #### Bottom line 
 > PostHog is the best Mixpanel alternative for startups and mid-size companies. It replaces Mixpanel and numerous other tools, saving money and time. Power user features, like an SQL insight builder and session replay logs, make it a good choice for engineering-led teams, too.
 
+<NewsletterForm />
+
 <br />
 
 ## 2. Google Analytics 4 (GA4)

contents/blog/best-open-source-ab-testing-tools.md

@@ -55,6 +55,8 @@ Experimentation is free-to-use on PostHog's Scale plan, which is also [free up t
 
 > **Further reading:** New to A/B testing? Read [A software engineer's guide to A/B testing](/blog/ab-testing-guide-for-engineers) and our guide to [common A/B testing mistakes](/blog/ab-testing-mistakes).
 
+<NewsletterForm />
+
 ## 2. GrowthBook
 
 ![GrowthBook - best open source ab testing tools](https://res.cloudinary.com/dmukukwp6/image/upload/v1710055416/posthog.com/contents/images/blog/open-source-testing-tools/growthbook.png)

contents/blog/best-open-source-analytics-tools.md

@@ -80,6 +80,8 @@ PostHog is useful for engineering, data science, and product teams. As an all-in
 
 Subscribing to PostHog Cloud removes the project limit and adds numerous paid-only features, including experimentation, correlation analysis, group analytics for tracking organizations, and advanced cohorts. PostHog Cloud is [free up to 1 million events per month](/pricing).
 
+<NewsletterForm />
+
 ### 2. Matomo
 ![Matomo - open source analytics tools](https://res.cloudinary.com/dmukukwp6/image/upload/v1710055416/posthog.com/contents/images/blog/open-source-analytics-tools/matomo-screenshot.png)
 
@@ -390,3 +392,5 @@ OWA suits developers who want self-hosted analytics, but desire more tracking ca
 
 #### Open source license and monetization
 Open Web Analytics is distributed under the GPL-2.0 license. There are no paid features.
+
+<NewsletterForm />

contents/blog/best-open-source-feature-flag-tools.md

@@ -56,6 +56,8 @@ You can also evaluate feature flags using PostHog's API from any language that c
 
 There are no limits on feature flag usage in the open-source edition, though A/B testing isn't available. PostHog's Cloud edition includes 1 million API requests per month for free – see the [feature flag pricing page](/pricing?product=feature-flags) for more info.
 
+<NewsletterForm />
+
 ### 2. Unleash
 
 - **License:** Apache

contents/blog/best-open-source-session-replay-tools.md

@@ -63,6 +63,8 @@ PostHog Cloud is free up to 1 million captured events and 5,000 recordings per m
 
 You can also self-host PostHog Open Source (available under an MIT license) using Docker Compose, though PostHog Cloud is recommended for event volumes exceeding 100k per month.
 
+<NewsletterForm />
+
 ## 2. OpenReplay
 ![OpenReplay - open source session replay](https://res.cloudinary.com/dmukukwp6/image/upload/v1710055416/posthog.com/contents/images/blog/open-source-hotjar-alternatives/img2_OpenReplay.png)
 

contents/blog/best-optimizely-alternatives.mdx

@@ -76,6 +76,8 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa
 > #### Bottom line
 > Being free, self-serve, and sharing many of the same features, PostHog is a great alternative to Optimizely. This is especially true for startups and scale-ups looking for product and data tools, though marketing teams may prefer Optimizely for experiments due to its visual editor.
 
+<NewsletterForm />
+
 <br />
 
 ## 2. VWO

contents/blog/best-pendo-alternatives.mdx

@@ -75,7 +75,7 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa
 > #### Bottom line
 > For teams looking for all the features of Pendo minus in-app guidance, PostHog makes a great alternative. Being free, self-serve, and open source makes it easy to explore and try out. PostHog is especially good for engineering-focused startups and scale-ups looking for tools for build a great product.
 
-<ArrayCTA />
+<NewsletterForm />
 
 <br />
 

contents/blog/best-split-alternatives.mdx

@@ -72,6 +72,8 @@ According to [G2 reviews](https://www.g2.com/products/posthog/reviews), companie
 > #### Bottom line
 > PostHog makes for a great alternative to Split as it includes all the key feature flag and experimentation features along with being free, self-serve, and open source. For product-led startups and scaleups, it is an especially good choice as its got a full suite of tools built for them.
 
+<NewsletterForm />
+
 <br />
 
 ## 2. LaunchDarkly

contents/blog/best-statsig-alternatives.md

@@ -81,6 +81,8 @@ According to [G2 reviews](https://www.g2.com/products/posthog/reviews), companie
 > 
 > PostHog is an ideal Statsig alternative if you're looking for a more powerful analytics tool that can also serve your A/B testing and feature management needs. It also offers a dedicated EU-hosted cloud at no extra cost.
 
+<NewsletterForm />
+
 <br />
 
 ## 2. LaunchDarkly

contents/blog/best-userpilot-alternatives.mdx

@@ -72,6 +72,8 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa
 > #### Bottom line
 > For teams looking for all the tools they need to improve their products, PostHog makes for a great alternative. This is especially true for startups and scaleups thanks to it having a generous free tier.
 
+<NewsletterForm />
+
 ## 2. Pendo
 
 - **Founded:** 2013

contents/blog/best-vwo-alternatives.mdx

@@ -73,6 +73,8 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa
 > #### Bottom line
 > PostHog most closely matches the functionality of VWO while being free, self-serve, and open source. This makes it a great alternative, especially for product-led startups and scaleups.
 
+<NewsletterForm />
+
 ## 2. Optimizely
 
 - **Founded:** 2010

contents/blog/clickhouse-vs-bigquery.md

@@ -70,7 +70,9 @@ Accordingly, ClickHouse can scale in all three dimensions (storage, memory, and
 
 ![Clickhouse_ 3 Dimensions.png](https://res.cloudinary.com/dmukukwp6/image/upload/v1710055416/posthog.com/contents/images/blog/clickhouse-vs-bigquery/clickhouse-3-dimensions.png)
 
-ClickHouse’s magic happens in the way it compresses data, pre-aggregates data, and uses specialized engines accessing a device’s full compute potential. If BigQuery is a commercial airliner, then ClickHouse is a fighter jet. 
+ClickHouse’s magic happens in the way it compresses data, pre-aggregates data, and uses specialized engines accessing a device’s full compute potential. If BigQuery is a commercial airliner, then ClickHouse is a fighter jet.
+
+<NewsletterForm />
 
 ### ClickHouse Cloud’s Architecture
 
@@ -167,3 +169,5 @@ Consider the following resources if you want to learn more about ClickHouse and
 - [Andy Pavlo - Vectorized Query Execution](https://www.youtube.com/watch?v=FrspnYbFSxQ)
 - [ClickHouse Cloud](https://clickhouse.com/cloud)
 - [Our comparisons of ClickHouse and Druid](/blog/clickhouse-vs-druid)
+
+<NewsletterForm />

contents/blog/clickhouse-vs-druid.md

@@ -77,7 +77,9 @@ Druid is built for massive applications with unique data streaming needs. For in
 
 ClickHouse would stumble with this – ClickHouse doesn’t guarantee newly ingested data is included in the next query result. Druid, meanwhile, does – efficiently, too, by storing the newly streamed data temporarily in the data nodes whilst simultaneously packing and shipping it off to deep storage. 
 
-Remember that analogy between the mansion and master-plan community? For Druid, the query nodes are the roads, the data nodes are the houses, and storage is the sprawling, shared lake. 
+Remember that analogy between the mansion and master-plan community? For Druid, the query nodes are the roads, the data nodes are the houses, and storage is the sprawling, shared lake.
+
+<NewsletterForm />
 
 #### Cattle vs Pets
 
@@ -189,3 +191,5 @@ While both offer enormous advantages over traditional databases for columnar dat
 - ClickHouse's CTO, Alexey Milovidov, [2022 talk "Building for Fast"](https://www.youtube.com/watch?v=CAS2otEoerM).
 
 - [How we turned ClickHouse into our event mansion](/blog/how-we-turned-clickhouse-into-our-eventmansion) by our own James Greenhill explores in more depth why we chose ClickHouse for PostHog. We also maintain an internal [ClickHouse manual](/handbook/engineering/clickhouse).
+
+<NewsletterForm />

contents/blog/clickhouse-vs-elasticsearch.md

@@ -102,6 +102,8 @@ The three major core components of Elasticsearch’s infrastructure are **indice
 ![Elasticsearch effectively creates a cartesian layout of physical and virtual coordinates. ](https://res.cloudinary.com/dmukukwp6/image/upload/v1710055416/posthog.com/contents/images/blog/clickhouse-vs-elastic/elasticsearch-structure.png)
 <Caption>Elasticsearch effectively creates a cartesian layout of physical and virtual coordinates.</Caption>
 
+<NewsletterForm />
+
 #### Inverted index
 
 In each shard (or Apache Lucene instance) is an inverted index. An inverted index is like a glossary – it stores a map of string components (such as words, numbers, or prefixes) for all the documents they are located in. 
@@ -228,3 +230,5 @@ Overall, Elasticsearch remains a good solution if data aggregation involves sear
 - Lisa Jung’s [talk](https://www.youtube.com/watch?v=gS_nHTWZEJ8) on Elasticsearch
 - Robert Hodges’s CMU [talk](https://www.youtube.com/watch?v=fGG9dApIhDU) on ClickHouse
 - Our [comparison of between ClickHouse and Postgres](/blog/clickhouse-vs-postgres) which expands on ClickHouse’s optimizations
+
+<NewsletterForm />

contents/blog/clickhouse-vs-postgres.md

@@ -92,6 +92,8 @@ Because ClickHouse doesn’t expect mutation requests, it can depend on merges b
 
 > 📖 **Further reader:** ClickHouse is just one of many column-based databases, others include Google's BigQuery, and Snowflake. Read our comparisons between [ClickHouse and BigQuery](/blog/clickhouse-vs-bigquery), and [ClickHouse vs Snowflake](/blog/clickhouse-vs-snowflake) to learn more about different OLAP database solutions.
 
+<NewsletterForm />
+
 ## Comparing ClickHouse and Postgres
 
 Because ClickHouse is the more opinionated solution, comparisons between Postgres and ClickHouse tend to go: 
@@ -191,3 +193,5 @@ Sharding can be done prematurely to optimize performance. When multiple ClickHou
 ClickHouse was made to handle lots and lots of aggregate data. While starting with Postgres may be acceptable for the early days of a data-heavy business, platforms like ClickHouse are the better investment when aggregate fetches come into play. 
 
 ClickHouse optimizes data aggregating at every layer — inception, storage, caching, and returning — and will boast 1000x advancements over tools like Postgres. However, ClickHouse can rarely be used in isolation, as many day-to-day needs of an application are too update / single-line-read heavy to utilize a columnar database.
+
+<NewsletterForm />

contents/blog/clickhouse-vs-redshift.md

@@ -87,7 +87,9 @@ According to AWS, AQUA boosts performance by 10x on average by precomputing quer
 
 ![AQUA.png](https://res.cloudinary.com/dmukukwp6/image/upload/v1710055416/posthog.com/contents/images/blog/clickhouse-vs-redshift/AQUA.png)
 
-AQUA shifts Amazon’s shared-nothing model to something similar to a shared storage model. Because AQUA precomputes data, it encourages developers to use a single Redshift managed storage layer that multiple Redshift clusters can interact with. 
+AQUA shifts Amazon’s shared-nothing model to something similar to a shared storage model. Because AQUA precomputes data, it encourages developers to use a single Redshift managed storage layer that multiple Redshift clusters can interact with.
+
+<NewsletterForm />
 
 ### ClickHouse’s (traditional) architecture
 
@@ -150,3 +152,5 @@ Consider the following resources if you want to learn more about the differences
 - [ClickHouse guide to migrating data from Redshift to ClickHouse](https://clickhouse.com/docs/en/integrations/redshift)
 - [Optimizing Analytical Workloads: Comparing Redshift vs ClickHouse](https://clickhouse.com/blog/redshift-vs-clickhouse-comparison)
 - [Altinity's ClickHouse vs Redshift benchmarking](https://altinity.com/blog/2017/6/20/clickhouse-vs-redshift)
+
+<NewsletterForm />

contents/blog/clickhouse-vs-snowflake.md

@@ -94,7 +94,7 @@ More importantly, Snowflake’s middle layer – virtual warehouses – can be s
 
 ClickHouse utilizes Shared-Nothing Architecture by default. But ClickHouse also [supports Shared-Disk Architecture](https://clickhouse.com/docs/en/faq/operations/deploy-separate-storage-and-compute/). This is useful if you want to scale disk and compute separately, so you can can have the best of both worlds depending on your use case and tune it to fit. You can do this by leveraging Zero Copy Replication and [S3/GCS Backed MergeTrees](https://clickhouse.com/docs/en/guides/sre/s3-multi-region), or even HDFS.
 
-
+<NewsletterForm />
 
 ### Differences in query optimization & speed
 
@@ -158,3 +158,5 @@ Consider the following resources if you want to learn more about ClickHouse and
 - [ClickHouse Separate Storage & Compute](https://clickhouse.com/docs/en/faq/operations/deploy-separate-storage-and-compute/)
 
 - [Velotio](https://www.velotio.com/engineering-blog/clickhouse-the-newest-data-store-in-your-big-data-arsenal)’s Snowflake versus ClickHouse article. Note, this article was published before the ClickHouse Cloud announcement, which impacts the comparison with Snowflake.
+
+<NewsletterForm />

contents/blog/modern-data-stack-sucks.md

@@ -72,6 +72,8 @@ The goal of the stack at this stage is to use data to make better decisions abou
 
 Moving from individual sources to a CDP makes gathering and distributing data faster, but it's also where complexity and maintenance increase rapidly. Data accuracy problems proliferate at this stage, though for now, this isn't a critical issue – engineers just need enough data to know what to prioritize.
 
+<NewsletterForm />
+
 ## The Series A data stack
 
 Series A is where data begins to get serious. By serious, I mean:
@@ -136,3 +138,5 @@ Integrating more of the startup data stack into PostHog enables engineers to con
 - [Our simpler goal: Help engineers to be better at product](/blog/helping-engineers-to-product)
 - [The 80/20 of early-stage startup analytics](/blog/early-stage-analytics)
 - [What is a product engineer (and why they're awesome)](/blog/what-is-a-product-engineer)
+
+<NewsletterForm />

contents/blog/product-engineer-vs-product-manager.md

@@ -47,6 +47,8 @@ Once product managers complete their analysis and plans, they manage a team of "
 
 Product engineers, on the other hand, ship on their own. They figure out requirements, designs, infrastructure needs, and implementation details. They rely on their broad set of technical skills for this. They may need help in design, DevOps, or infrastructure, but mostly act like a pack of wolves in search of [product-market fit](/blog/product-market-fit-game).
 
+<NewsletterForm />
+
 ### Step 3: Launching and beyond
 
 Launching a product is a big deal for product managers. They again work with their stakeholders to make sure it goes smoothly. Product engineers are shipping so often that a single launch doesn’t matter as much to them. They continuously deploy and use feature flags to ensure their launches go smoothly. Product managers are hands-on with launches, while product engineers automate them as much as possible.
@@ -80,3 +82,5 @@ The future of building great products contains both product engineers and produc
 - [What is a product engineer (and why they matter)](/blog/what-is-a-product-engineer/)
 - [Startups, stop treating engineers like a different species](/blog/stop-treating-engineers-differently)
 - [Product engineer vs software engineer: what's the difference?](/blog/product-engineer-vs-software-engineer)
+
+<NewsletterForm />

contents/blog/product-engineer-vs-software-engineer.md

@@ -51,6 +51,8 @@ Product engineers also spend their time talking to customers, digging into usage
 
 Software engineers focus on writing code, testing it, and maintaining it. They look for ways to optimize code, improve scalability, and solve bugs. They are deeply focused on specific areas of technology, whether that is databases, data pipelines, backend APIs, or client-side app frameworks. This means researching and reading documentation, updates, and code.
 
+<NewsletterForm />
+
 ## Why is demand for product engineers growing?
 
 There's no single reason, but typically it's motivated by a desire to ship product improvements faster. Product engineers are popular among startups and early-stage companies for this reason, even if they don’t say it. Many engineers behave like product engineers, even if it's not their job title.
@@ -87,3 +89,5 @@ Picking what's right is up to the company and its goals. If you're a small team
 - [What is a product engineer (and why they matter)](/blog/what-is-a-product-engineer/)
 - [Startups, stop treating engineers like a different species](/blog/stop-treating-engineers-differently)
 - [The really important job interview questions engineers should ask (but don't)](/blog/what-to-ask-in-interviews)
+
+<NewsletterForm />

contents/blog/the-yc-interview.md

@@ -38,7 +38,9 @@ We started experimenting with the website layout until more visitors installed t
 
 In parallel, I'd email every single user who signed up, trying to learn from them. Almost no one spoke to us. You can find a lot out from data, but it's no substitute for the real thing. Developers are much less likely to take a call than salespeople from our previous experience.
 
-We kept up the two meetings a day target, but often missed it. Engineering leaders were harder to get in front of than sales leaders. 
+We kept up the two meetings a day target, but often missed it. Engineering leaders were harder to get in front of than sales leaders.
+
+<NewsletterForm />
 
 The week before, we booked practice sessions with everyone we thought was relevant. This meant friends, family, a VC and two YC alumni who were offering to do this on Twitter.
 
@@ -80,4 +82,4 @@ The weeks that followed were quite stressful. We suddenly had to find a lawyer t
 
 We immediately started doing regular calls with the partners and we chose to send a regular update once a week with our progress. Knowing this was coming up every Friday kept our urgency up.
 
-_Want to know more about what we're up to? [Subscribe to our new newsletter](https://newsletter.posthog.com/subscribe), which we send once every two weeks!_
+<NewsletterForm />

contents/blog/what-is-a-growth-engineer.md

@@ -37,6 +37,8 @@ To start, it is useful to understand who growth engineers are as people. When co
 
 At PostHog, we find these characteristics often arise in former technical founders, and that means our growth team has always been entirely made up of them. Founders understand what it takes to build a product, have a combination of engineering and business skills, and are willing to figure out anything to drive growth.
 
+<NewsletterForm />
+
 ## What skills does a growth engineer need?
 
 Growth engineers are responsible for three key tasks:
@@ -135,3 +137,5 @@ Still curious about our growth team? Check out [their small team page](/teams/gr
 - [What is a product engineer (and why they're awesome)](/blog/what-is-a-product-engineer)
 - [What we've learned about multi-product pricing (so far)](/blog/multi-product-pricing)
 - [Why 'Product Engineer' is the most fun role I've had in tech](/blog/why-product-engineering-is-so-fun)
+
+<NewsletterForm />

contents/blog/what-is-a-product-engineer.md

@@ -64,6 +64,8 @@ Shipping fast and being customer-obsessed lets them get feedback on their produc
 
 By being customer-obsessed, product engineers become less principled and dogmatic. They don’t ship features that they believe are “right” but users don’t want. They are less loyal to best practices and don’t do something just because it is commonly done.
 
+<NewsletterForm />
+
 ### Analysts of usage data and the competitive landscape
 
 Because product engineers own their product, they also often own the data and roadmap for that product. This means doing analysis of usage data and the competitive landscape. They combine this analysis with user feedback and figure out what to do next.
@@ -127,3 +129,5 @@ As long as building great products is an important goal for many companies, prod
 - [Product engineer vs software engineer: what's the difference?](/blog/product-engineer-vs-software-engineer)
 - [How to harness the awesome power of growth loops](/product-engineers/growth-loops)
 - [22 ways PostHog makes it easier to build great products](/blog/using-posthog)
+
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contents/founders/cracked-manifesto.md

@@ -37,6 +37,8 @@ No! The following are definitely not prerequisites to being cracked:
 
 Adopting this mentality has noticeably increased the diversity of people applying to work with us at PostHog, as it ignores some of the traditional markers of status when it comes to job applications.
 
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+
 ## How to manage a cracked team
 
 A lot of traditional management behavior doesn’t apply here, and can actively slow down or demotivate your team.
@@ -75,7 +77,7 @@ Here is some subjective math:
 
 Asking thoughtful questions and rigorously testing ideas is cracked. Long approval processes that exist for the sake of having someone senior sign off on something in order to kick accountability up the chain is very un-cracked. If you find yourself approving stuff for your team because of your position as their manager, remove yourself from the process. 
 
-### 6.Hiring and setting context are your two most important jobs
+### 6. Hiring and setting context are your two most important jobs
 
 The number one thing you can do to motivate cracked people? Find them more cracked people to work with! 
 
@@ -88,3 +90,5 @@ A close number two is setting the right context for them to do their best work.
 - Got the interview? [Here are the questions](/founders/what-to-ask-in-interviews) you should be asking. 
 - [Literally everything](/newsletter/hiring-at-posthog-lessons) we've learned about hiring at PostHog
 - A bunch of [myths and truths](/founders/early-stage-startup-hiring-strategy) I've learned about startup hiring in the last 10 years
+
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contents/founders/creating-ideal-customer-profile.md

@@ -75,6 +75,8 @@ These were _needs_ and _haves_ that our customers had in common. Things like:
 
 Note, we didn't include things like industry, or revenue. We felt these are proxies and somewhat vague. For example, healthcare companies usually need to control their data, but it's the need to control data that is important.
 
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+
 ## Track bad customers that don't buy too
 
 We then looked at _every_ customer and how they got on. Tracking customers that never bought anything was jut as useful as tracking those that did.
@@ -102,3 +104,5 @@ As we sold some deals, and failed to sell others, we started [modifying pricing]
 ## How we're evolving this
 
 So far, we've identified ICPs at a _company_ level. As we're getting more sophisticated, we're doing it at an _individual_ level. We want to have a set list of stakeholders we aim to delight, so we are clearer on those _within_ our ICP we're shipping for.
+
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contents/founders/dev-marketing-for-startups.md

@@ -53,6 +53,8 @@ We’ve found that hitting the front page results in a giant, ego-boosting traff
 
 Don’t upvote your own content, and don’t ask other people to – post it and pray. There are no secret tricks.
 
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+
 ### Beware the attribution mirage
 
 You can’t rely on UTM parameters to tell you where a user actually first heard about you. Example: user reads an article about PostHog on Hacker News -> searches 'posthog' -> clicks on a Google Ad. Our analytics will tell us "wow, Google Ads are awesome!" But that’s not the whole picture. 
@@ -98,3 +100,5 @@ We’ve tried a few channels and are seeing promising results on Twitter, but it
 - Have money? Hire someone who can write content and has a deep understanding of SEO. Do not hire an SEO consultant. Don’t have money? Learn how to SEO good with [Ahrefs](https://ahrefs.com/seo) (chapters 6 and 7 are wayyy less important).
 
 - If you want to start doing paid ads, I can personally recommend [the Demand Curve program](https://www.demandcurve.com/growth-program) – it helped get us off the ground and gives you a solid understanding of how to manage your paid ads agency when you hire one.
+
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contents/founders/dev-marketing-paid-ads.md

@@ -41,7 +41,9 @@ We split our budget 50-50 between the two. This is not a 'rule' – just don't s
 
 Everyone who works at a tech company basically thinks they are immune to ads because they are super good at internetting, and have never seen an ad for a new product, clicked on it, and then signed up. Your _quantitative_ attribution data in PostHog, or whatever analytics tool you are using, will seem to back this up. 
 
-This is why we ask all users where they heard about PostHog whenever they sign up or book a demo – it's a simple (optional) free text field. Enough of our users say 'ad on Google' or similar that we know paid ads do actually reach a large chunk of them. Especially ones with money to spend on behalf of their company. However, you need to take the time to collect and digest this _qualitative_ attribution data in the first place. 
+This is why we ask all users where they heard about PostHog whenever they sign up or book a demo – it's a simple (optional) free text field. Enough of our users say 'ad on Google' or similar that we know paid ads do actually reach a large chunk of them. Especially ones with money to spend on behalf of their company. However, you need to take the time to collect and digest this _qualitative_ attribution data in the first place.
+
+<NewsletterForm />
 
 ### An agency will solve all your problems
 
@@ -152,3 +154,5 @@ Then you can branch out into other channels. For reference, at PostHog we got Go
 - Check out [PostHog’s Marketing Handbook](/handbook/growth/marketing) – and copy it if you want to!
 
 > **Hello, Hacker News.** If you liked this article, why not [subscribe to our newsletter](https://newsletter.posthog.com/), Product for Engineers? We share more articles like this every two weeks or so.
+
+<NewsletterForm />

contents/founders/early-stage-analytics.md

@@ -79,3 +79,5 @@ The analytics become a part of your business processes. PostHog helps this happe
 ## The balance of early-stage startup analytics
 
 Analytics at early-stage startups is a balance. You need just enough information to know what to build next, without getting bogged down in overanalysis. Follow these steps and you'll have built an efficient flashlight to find your way to product-market fit. If this sounds helpful, [sign up for PostHog for free](https://app.posthog.com/signup).
+
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contents/founders/first-ops-hire.md

@@ -71,3 +71,5 @@ Finally, your first ops hire needs to recuse themselves from general office goss
 - [What we learned about hiring from our first five employees](https://posthog.com/blog/posthog-first-five)
 - [The ops toolkit for early-stage startups](https://posthog.com/blog/startup-ops-toolkit)
 - [Startups, stop treating engineers like a different species](https://posthog.com/blog/stop-treating-engineers-differently)
+
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contents/founders/how-to-run-a-transparent-company.md

@@ -37,6 +37,8 @@ Transparency works particularly well in an all remote company. Like ours. That's
 
 We didn't expect this, but transparency makes hiring great talent much easier. Since we share most of the below publicly, potential hires can trust us much more easily, and it makes us stand apart from the thousands of other startups. Transparency makes the whole company a joint project, between our team and the community around it too.
 
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+
 ## How we avoid context overload
 
 There will be so much context available, that you need to be more mindful of making it easy to find stuff.
@@ -131,3 +133,5 @@ These are a fun one - team members write out how they can help others, what thei
 
 Some of this list may require you to improve your company's general processes and management to even be able to share them properly. That's fine. Ultimately, doing the things here will create deep trust between your team, and it'll make you think through your decisions more carefully. That has to be worth it.
 
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+

contents/founders/learnings-from-elon.md

@@ -50,6 +50,8 @@ We didn’t enjoy the sales process, and we didn’t enjoy debugging other peopl
 
 > **Takeaway:** The easiest way to fail is to simply lose interest. When we made that decision, we optimized for what would keep us and our team motivated in the long term. We optimized for (meaningful) fun.
 
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+
 ## 3. When artificial deadlines do (and don’t) work
 
 Elon is famous for creating urgency by setting unrealistic artificial deadlines – e.g. moving the 500k unit target for the Model 3 forward by two years.
@@ -125,3 +127,5 @@ Many VCs will tell you to hire like crazy when you have [product-market fit](/fo
 - **[My Sixth Year as a Bootstrapped Founder](https://mtlynch.io/solo-developer-year-6/) – Michael Lynch:** Lessons from Lynch in his sixth year bootstrapping, where he finally reached $1 million in revenue.
 
 - **[How to fix broken teams](https://blog.staysaasy.com/p/how-to-fix-broken-teams) – Stay SaaSy:** StaySaaSy shares some actionable tips on how to fix to failing teams.
+
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contents/founders/measure-product-market-fit.md

@@ -167,6 +167,8 @@ But, as Superhuman proves, the survey is a powerful way to systematize finding p
 | <span className="text-green text-lg">✔</span> Useful for tracking how your product-market fit changes over time          |            |
 | <span className="text-green text-lg">✔</span> Will help you understand _why_ you do or don't have product-market fit     |            |
 
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 ## Indicator #3: User engagement
 
 - **Type:** Leading indicator
@@ -387,6 +389,8 @@ They're outliers in that they aren't traditional measures of product-market fit.
 
 And, if you find yourself unable to find product-market fit, we share how we found it for PostHog (and a step-by-step process achieving it) in [The Product-Market Fit Game](/blog/product-market-fit-game). The golden rule? If in doubt, pivot. 😅
 
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+
 #### Footnotes
 
 [^1]: [The Never Ending Road To Product Market Fit](https://brianbalfour.com/essays/product-market-fit) – Brian Balfour – Dec 11, 2013

contents/founders/posthog-first-five.md

@@ -60,6 +60,8 @@ Eric has worn many hats since joining PostHog, building many of our user-facing
 
 > **What we learned:** Define what you value before you start hiring. Creating the handbook helped James and Tim understand the kind of people who would make PostHog a success, which made choosing Eric easy. It's hard to retrofit a culture when you've already hired a dozen or so people, so don’t delay.
 
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+
 ## 3. James Greenhill
 
 ![James](https://res.cloudinary.com/dmukukwp6/image/upload/v1710055416/posthog.com/contents/images/blog/posthog-first-five/james.png)
@@ -113,3 +115,5 @@ Once again, he did a paid SuperWeek and proved he had the same characteristics t
 Michael currently works on the product analytics team, and he built a lot of what we call PostHog 3000 – our UI overhaul to make PostHog feel [more like a dev tool](/blog/posthog-as-a-dev-tool).
 
 > **What we learned:** Look for T or M-shaped people. This is especially important for your early hires. You can't afford to hire specialists in every arena, so it's vital to find people who are experts in one or two disciplines, but are capable in others as well. Michael's experience of shipping his own project showed he had that quality.
+
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contents/founders/product-market-fit-game.md

@@ -120,6 +120,8 @@ Work your way from top to bottom:
 
 * **The problem you want to solve isn't there.** Pivot. Find a new problem to solve.
 
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+
 ### Level 3 - Validate your MVP by recruiting real users
 
 ![pmf-guide](https://res.cloudinary.com/dmukukwp6/image/upload/v1710055416/posthog.com/contents/images/blog/pmf-game-guide/pmf-level-3.png)
@@ -245,6 +247,8 @@ Now you're likely at product market fit - it should just feel easy to grow. If n
 
 * **You keep getting stuck on this step.** If you repeatedly get a little traction but cannot convert that to revenue, you perhaps don't have the skills to solve the problem you're tackling properly, even if the problem exists. If you _want_ to keep trying again, I suggest you do, but if this has happened a bunch of times, you'll probably have an easier time if you just choose an easier problem.
 
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+
 ## The things you need to complete the game
 
 ### A co-founder
@@ -374,4 +378,4 @@ Because the ultimate failure mode is not grasping the big picture. Those hour-lo
 
 You can't complete the product-market fit game without hard work and persistence. But sometimes you need to pause, look at the map, find your bearings, and carefully choose your next objective. So, every week – make time to reflect.
 
-> Thanks for reading. If you found this guide useful, consider [subscribing to our Substack](https://newsletter.posthog.com/) – Product for Engineers. It's all about helping engineers and founders flex their product muscles. We send it every few weeks.
+<NewsletterForm />

contents/founders/startup-ops-toolkit.md

@@ -60,6 +60,8 @@ Again, Deel will handle all things payroll. We don't use Deel for US payroll (ye
 
 > Don't forget that hiring someone doesn't just mean paying their salaries - you need to add things like social security payments, pension contributions etc. on top of that! This varies by country, but as a rough guide you should add ~15% to someone's salary to get their 'fully loaded' cost. 
 
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+
 ## 2. Managing your money
 
 There are basically two sides to finance – accounting and budgeting. You know this already from YC’s [Startup School](https://www.startupschool.org/), of course. Managing your money can be very stressful, especially as not having it means that everything else you're trying to do becomes kinda irrelevant...
@@ -128,3 +130,5 @@ Congrats, you have hopefully saved a bunch of precious time and mental energy th
 - You should probably document all this stuff in your handbook! Don't have one yet? Feel free to [copy ours](/handbook).
 - We've written a step-by-step [guide to startup finance](/founders/startup-finance-without-finance  in detail – without hiring a finance person. 
 - At some point you'll want to [make your first ops hire](/founders/first-ops-hire).
+
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contents/founders/what-to-ask-in-interviews.md

@@ -53,6 +53,8 @@ Avoid:
 
 If there is no product-market fit, but you think the team could find it, it's very important the company has lots of runway (it'll be hard to raise more money without product-market fit, so time to find it is crucial), doesn't have a huge team (it's harder to make rapid changes in direction with a lot of people), and moves fast (look out for bureaucracy, management, or a team that can't work well with ambiguity).
 
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+
 ## How much runway does the company have? Does their spending look within reason?
 
 - "Are you [default alive](http://www.paulgraham.com/aord.html)?"
@@ -124,3 +126,5 @@ This will reveal perhaps what the hardest challenge will be, and where you could
 ## Be reasonable, but buyer beware
 
 Startups do not have everything figured out. The challenge is figuring out if they can get from where they are today to where they need to be to succeed – just don't shy away from asking to see if they're headed in the right direction.
+
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contents/newsletter/b2b-startup-marketing-strategy.md

@@ -75,6 +75,8 @@ Other options include:
 
 Why do this? FWIW, a single *Product for Engineers* newsletter drives more clicks to our website than a $5,000 newsletter sponsorship we ran recently.
 
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+
 ## 4. Make your website genuinely different 🙃
 This means:
 
@@ -159,3 +161,5 @@ Once you’ve built this content out, focus on SEO content targeting your rivals
 **[Ten Principles for Growth as an Engineer](https://medium.com/@daniel.heller/ten-principles-for-growth-69015e08c35b) – Dan Heller:** ”Your job isn’t just to write the code and wait for everything else to fall into place; your job is to figure out how to create value with your efforts.”
 
 *Words by Andy Vandervell, who thinks people who use a hyphen instead of en dash are sociopaths.*
+
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contents/newsletter/beyond-the-10x-engineer.md

@@ -84,6 +84,8 @@ Because engineers shape the direction of every product, having this trait ensure
 
 > **What to look for:** People who build cool stuff for the sake of it – e.g. side projects, open source contributions – and haven’t job-hopped to optimize title or salary.
 
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+
 ## 4. Customer obsessed
 
 To uncover the real problems users have (and value), [product engineers](/blog/what-is-a-product-engineer) at PostHog interact with them much more often than regular engineers do. This includes:
@@ -146,3 +148,5 @@ Because we believe talent compounds, it is worth the extra work to find someone
 - **[What Distinguishes Great Software Engineers?](https://newsletter.getdx.com/p/great-engineers) – Abi Noda:** Beyond being a component coder, maximizing the current value of work, making good decisions, and learning continuously set great engineers apart.
 
 - **[What startup recruiters actually see when you apply for a job](/founders/what-recruiters-see) - Charles Cook:** We had 9,000 people apply for roles at PostHog in the last 12 months. Charles goes over how we evaluate them and how to set yourself apart.
+
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contents/newsletter/build-features-users-love.md

@@ -86,6 +86,8 @@ After a few weeks of iteration, it was rolled out to employees, who loved it. Th
 
 Not all companies can generate as much usable internal test data, but Spotify has the scale to generate lots of reliable usage insights before showing new features to customers.
 
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 ### 4. Limited rollout
 Next, they rolled Discover Weekly out to 1% of users. They gathered qualitative feedback using a Google Form in the description. The responses were overwhelmingly positive. When asked “Did you like the music in your Discover Weekly?” 65% of users gave it a 5/5 rating.
 
@@ -125,4 +127,4 @@ When orgs “become obsessed with correctness over speed” they “insist on ga
 **[CFOs Are Killing My Deals!](https://www.onlycfo.io/p/cfos-are-killing-my-deals) by OnlyCFO.**
 What does a CFO think about your B2B SaaS product? A useful behind-the-scenes perspective on the when, why, and how of product procurement.
 
-> If you enjoyed this, [sign up to Product for Engineers on Substack](https://newsletter.posthog.com/).
+<NewsletterForm />

contents/newsletter/compound-startups.md

@@ -97,4 +97,4 @@ So, next time you’re considering what bets to take with your startup, consider
 
 - **[Why we use GitHub as our CMS](https://posthog.com/blog/github-cms?utm_source=posthog-newsletter&utm_medium=email) – Ian Vanagas:** GitHub is the ideal CMS for engineers and developers because they already use it, and it encourages non-technical people to be more technical.”
 
-> If you enjoyed this, [sign up to Product for Engineers on Substack](https://newsletter.posthog.com/).
+<NewsletterForm />

contents/newsletter/first-time-founders.md

@@ -76,6 +76,8 @@ Initial feedback and orders convinced Taylor he was onto something, but he and h
 
 > "We were very descriptive about the solution we were building and, in the end, it wasn't appreciably better than the email and spreadsheets based workflow they were using. People don't like change, and they won't adopt a new way of doing things unless it is massively better."
 
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 ## More first-time founder mistakes
 
 ### 1) The wrong co-founder(s) 🤗
@@ -127,6 +129,8 @@ He's got one final piece of advice for first-time founders:
 
 **[The engineer/manager pendulum](https://charity.wtf/2017/05/11/the-engineer-manager-pendulum/) – Mipsytipsy:** ”The best frontline eng managers in the world are the ones that are never more than 2-3 years removed from hands-on work, full time down in the trenches. The best individual contributors are the ones who have done time in management.”
 
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+
 *Words by Andy Vandervell, who will accept almond croissants as payment.*
 
 [^1]: “Trust me bro” not enough for you, eh? A 2006 study by researchers from Harvard Business School and the Federal Reserve Bank of New York found first-time founders only succeed 18% of the time, compared to 20% for founders on their second, third, etc. startup. Founders who’d previously led a successful startup, however, had a much higher 30% success rate. Naturally, this study comes with some caveats. It only looked at VC-funded startups, and it’s old – it used data from between 1987 and 2006, when the startup environment was very different to now. I imagine the real success rate for first-time founders is much lower than 18%, but that’s not the point. The study argues (pretty convincingly, imo) that successful founders aren’t just lucky and more risk tolerant, they’re also more skillful. This makes intuitive sense, but now you know I actually read the source I’m quoting. You should have trusted me, bro. 

contents/newsletter/hiring-at-posthog-lessons.md

@@ -86,6 +86,8 @@ As Charles Cook, our head of ops and a veteran of multiple startups, [explains](
 
 **Why is this important?** Managers need to properly own hiring. Those that don’t end up hiring average people and blaming their recruiters.
 
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 ## 6. Good people are always in demand
 
 There’s a school of thought that hiring is easier when other, much bigger, companies are cutting people. This hasn’t been our experience. Here’s Charles [again](/blog/early-stage-startup-hiring-strategy#myth-hiring-gets-easier-when-other-companies-are-making-cuts):
@@ -156,3 +158,5 @@ In contrast, someone who’s worked exclusively at FAANG-type companies c.2012-2
 **[What we learned about hiring from our first five employees](https://posthog.com/blog/posthog-first-five) – Andy Vandervell:** “While it's tempting to search for "that hire" who will magically transform your product and company, this is a fool's errand. Successful companies are built on collective strength, which is why talent compounds is one of our core values.”
 
 _Words by Andy Vandervell, who thinks watermelon is pointless._
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contents/newsletter/how-to-uncover-your-users-real-problems.md

@@ -54,6 +54,8 @@ It makes no sense to ask users about their onboarding experience after they've b
 
 Instead, ask them shortly after they've completed a key onboarding action (e.g. a product tour), or in the early stages of exploration, when the context is still fresh in their minds.
 
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 ## 3. Get below the surface 🧐
 
 Asking surface-level questions like “what do you think of our product?” or “what feature is missing from our product?” might seem valuable, but they have a hidden cost.
@@ -139,3 +141,5 @@ All this discovery work is wasted if it doesn't benefit you and your team. Once
 - [Stack rank problems](https://www.opinionx.co/blog/customer-problem-stack-ranking) and potential solutions.
 
 - Repeat the process. Ask more questions. Run more surveys and user interviews.
+
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contents/newsletter/how-we-decide-what-to-build.md

@@ -72,6 +72,8 @@ After mapping out their ideas, the team voted on the 1-3 features they wanted to
 
 For example, **mobile replay**, in the top right corner (high impact, high effort), now has an [in-progress mega issue](https://github.com/PostHog/posthog/issues/19037) dedicated to its implementation. **Mobile dashboards**, bottom right (high impact, low effort), will be live shortly.
 
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 ## 4. Make ownership clear
 
 This process creates clear ownership and, in turn, makes deciding what to build much clearer. The owner becomes responsible for validating the idea, implementing the feature, making tweaks and bug fixes, and ensuring ongoing success.
@@ -150,3 +152,5 @@ The Co-founder and Chief Strategy Officer of [Intercom](/tutorials/intercom-sess
 Former CEO of Twitch (and OpenAI 🧐) breaks down his three feature prioritization frameworks: built for me, switch to us, and three numbers matter.
 
 _Words by Ian Vanagas, who wonders what happened to all the “growth hackers.”_
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contents/newsletter/how-we-work-async.md

@@ -70,6 +70,8 @@ As much as possible, we document things, so people can unblock themselves withou
 
 We avoid private group chats, internal email threads, and docs in other locations. These make information harder to find.
 
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 ## 4. Reduce work in progress
 
 Another way we stay autonomous is by reducing [work in progress](/handbook/engineering/development-process#2-sizing-a-task-and-reducing-wip). Async coordination is hard enough, imagine juggling 10 different projects while doing it. We prevent this with a few principles:
@@ -159,3 +161,5 @@ Inspired to become more async? Here are some actions you can take:
 **[Metrics that cannot even be measured in retrospect](https://longform.asmartbear.com/unmeasurable-metrics) – Jason Cohen:** Some things are just really hard to measure. It’s useful to know what they are so you don’t waste time trying to over analyzing.
 
 _Words by Ian Vanagas, who scored 6/8 on [Dictator or Tech Bro](https://dictatorortechbro.com/)_
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contents/newsletter/ideal-customer-profile-framework.md

@@ -91,6 +91,8 @@ This lacks a few important details you need for a complete ICP, such as company
 
 **Why is this important?** Your first attempt will be wrong, so don’t overthink it. [Lenny Rachitsky notes](https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer) that most companies he spoke to had just three attributes in their initial ICP.
 
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 ## 4. Gather intel every way you can
 
 It should go without saying that defining your ICP requires talking to users a lot. Write everything down. You never know what detail will become important later.
@@ -182,3 +184,5 @@ Daniel Hsu, founder of Retool, believes outbound is very useful for early-stage
 - **[How to create actionable developer personas](https://www.developermarkepear.com/blog/developer-personas) – Jakub Czakon:** Want to go deeper on personas? Jakub’s guide is a comprehensive look at creating developer personas and Jobs To Be Done (JTBD).
 
 - **[Metrics that cannot even be measured in retrospect](https://longform.asmartbear.com/unmeasurable-metrics) – Jason Cohen:** Some product choices, such as small design changes, are impossible to measure. Jason shares some great examples of things you shouldn’t try to measure.
+
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contents/newsletter/misconceptions-about-analytics.md

@@ -82,6 +82,8 @@ Being intentional about when and how you engage with analytics data will ensure
 
 > **Read more:** [How we build features users love (really fast)](/product-engineers/measuring-feature-success)
 
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 ## 4. “Session replays are for marketers”
 
 Many session replay tools brand themselves as wishy-washy “customer experience” or “digital insight” platforms. Tools built for product managers and marketers.
@@ -135,4 +137,6 @@ Anton and Leo write about how the dynamics between engineers and product manager
 
 - **[The 14 pains of building your own billing system](https://arnon.dk/the-14-pains-of-billing/) – Arnon Shimoni:** Billing systems are surprisingly complicated, connect to many parts of the company, and are mission critical to… making money. Arnon does a deep dive of patterns and pains you need to know when building one.
 
-*Words by Ian Vanagas, party parrot evangelist.*
+*Words by Ian Vanagas, party parrot evangelist.*
+
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contents/newsletter/mistakes-weve-made-at-posthog.md

@@ -51,6 +51,8 @@ Talking to users is hard, especially when you’re trying to validate a problem
 - [10x engineers talk to users](/product-engineers/10x-engineers-do-user-interviews) – Luke Harries
 - [How to turn user interviews into actionable snapshots](/product-engineers/interview-snapshot-guide) – Annika Schmid
 
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 ## 4. Enforcing metric-based OKRs on engineering teams
 
 In 2022, we formalized creating quarterly objectives and key results (OKRs) for all our teams.
@@ -104,3 +106,5 @@ In contrast, potential enterprise deals took months of intense effort, and rarel
 **[Forming Habits To Improve Retention](https://reidtandy.substack.com/p/forming-habits-to-improve-retention?utm_source=posthog-newsletter&utm_medium=email) – Growth Croissant:** Useful tips on improving retention from Substack’s Reid DeRamus inspired by consumer apps like Strava, Duolingo, and Apple Fitness.
 
 *Words by Andy Vandervell, who optimistically believes England will win The Ashes.*
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contents/newsletter/pivot-your-startup.md

@@ -48,6 +48,8 @@ The pivot was to take the core technology, recurring bank-to-bank payments, and
 
 > **Why is this important?** Blomfield’s first idea was focused on a market he knew well (college students), but it was hard to engage and monetize. When he was told to stop coding and focus on finding users, he realized his mistake. The product wasn’t wrong, the market was.
 
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 ## 3. Make sure you’re talking to right people
 
 Finding the right market starts with identifying the right people to talk to.
@@ -123,4 +125,6 @@ Define that timeframe and stick to it.
 
 **[How startups beat incumbents](https://longform.asmartbear.com/startup-beats-incumbent) – Jason Cohen:** An in-depth guide from the founder of WP Engine.
 
-*Answers. Snowboarding: Shopify. Dating website: YouTube. Online RPG: Flickr. Cell phone towers: Soylent.*
+*Answers. Snowboarding: Shopify. Dating website: YouTube. Online RPG: Flickr. Cell phone towers: Soylent.*
+
+<NewsletterForm />

contents/newsletter/product-for-engineers-1.md

@@ -95,3 +95,5 @@ Dan Wolchonok outlines why it’s [important to seek out hard to find users](htt
 - [How Acquirers See Your Company](https://staysaasy.com/product/2023/02/22/how-acquirers-see-your-company.html) by StaySaasy: “Getting acquired is like meeting the world’s worst in-laws.” This post discusses the questions acquirers ask themselves beyond “do we like the team”. 
 
 - [The myth of exponential hypergrowth](https://longform.asmartbear.com/exponential-growth/index.html) by Jason Cohen: “Hypergrowth” companies don’t grow exponentially. Jason Cohen goes in-depth on how fast-growing companies actually grow using real data. Essential reading.
+
+<NewsletterForm />

contents/newsletter/remote-working.md

@@ -55,6 +55,8 @@ At **Doist**, four days of each week are [dedicated to deep work](https://async.
 
 When you absolutely have to have meetings, make the most of them. **GitLab** has a set of principles for how notes should be taken in [just about any meeting](https://handbook.gitlab.com/handbook/communication/#smart-note-taking-in-meetings). This starts with the agenda, which is shared in advance. During meetings, everyone is encouraged to help out with note-taking with a focus on capturing key points rather than every single word that’s said.
 
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+
 ### 3. They value transparency and trust
 
 The biggest (and stupidest) argument against remote work? It makes people less productive. This is demonstrably untrue. We’re an all-remote company, and we ship incredibly fast. Don’t believe us? Believe the [Federal Reserve Bank of San Francisco](https://www.frbsf.org/research-and-insights/publications/economic-letter/2024/01/does-working-from-home-boost-productivity-growth/), whose research shows there’s no meaningful productivity loss from remote work.
@@ -98,3 +100,5 @@ Our goal with all of this is to make our in-person time as intentional as possib
 **[The manager’s schedule is holding remote work back](https://marker.medium.com/the-managers-schedule-is-holding-remote-work-back-f9c1302ac6f3) – Luke Thomas:** Many makers (hello, product engineers!) have been working remotely successfully for years, but managers can often struggle. Luke shares how to fix that problem.
 
 **[Why remote work is so hard – and how it can be fixed](https://www.newyorker.com/culture/annals-of-inquiry/can-remote-work-be-fixed) – Cal Newport:** This is a great, detailed read on the long-standing problems that have scuppered remote work. It’s written by Cal Newport, who also coined the term “deep work.”
+
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contents/newsletter/saas-pricing-lessons.md

@@ -70,6 +70,8 @@ What does this look like? Here’s an excerpt from ours:
 
 Read [PostHog’s pricing principles](https://posthog.com/handbook/engineering/feature-pricing?utm_source=posthog-newsletter&utm_medium=email) in our public handbook for more.
 
+<NewsletterForm />
+
 ## 4. Freemium + free trial can work together
 Freemium models are better for bottom-up user growth; trials are better for driving revenue... and you can have both.
 
@@ -147,4 +149,4 @@ Read [What we've learned about multi-product pricing (so far)](https://posthog.c
 
 *Words by Andy Vandervell, who is enduring a years-long unscheduled disassembly.*
 
-> Originally published in our Substack newsletter, [Product for Engineers](https://newsletter.posthog.com/). It's all about helping engineers and founders build better products, and successful companies. Don't miss out... [subscribe here](https://newsletter.posthog.com/subscribe).
+<NewsletterForm />

contents/newsletter/talk-to-users.md

@@ -64,6 +64,8 @@ If you struggle to find people, try adding an incentive, like a merch code or gi
 
 ![Feedback for merch code](https://res.cloudinary.com/dmukukwp6/image/upload/v1713470870/posthog.com/contents/images/newsletter/talk-to-users/merch.png)
 
+<NewsletterForm />
+
 ## 4. What to ask during a user interview
 
 Our experience talking to users has revealed two main discussion areas. 
@@ -127,14 +129,10 @@ By getting more feedback from users, we are better able to ship features they ac
 
 ## Good reads for product engineers
 
-**[An engineer's guide to behavioral analytics](/product-engineers/behavioral-analytics) - Ian Vanagas**
+**[An engineer's guide to behavioral analytics](/product-engineers/behavioral-analytics) - Ian Vanagas:** Another source of insights to grow your knowledge is how users are actually using your app. Behavioral analytics help you discover this. 
 
-Another source of insights to grow your knowledge is how users are actually using your app. Behavioral analytics help you discover this. 
+**[How to talk to users](https://youtu.be/z1iF1c8w5Lg) - Gustaf Alströmer:** YC Group Partner gives his (rival) full guide on what users to talk with, how to run an interview, and how to interrupt their feedback. 
 
-**[How to talk to users](https://youtu.be/z1iF1c8w5Lg) - Gustaf Alströmer**
+**[Stripe's payments APIs: The first 10 years](https://stripe.com/blog/payment-api-design) - Michelle Bu:** A success story in iteration and feedback. It takes a lot of work to handle an increasing number of payment methods while keeping an API simple.
 
-YC Group Partner gives his (rival) full guide on what users to talk with, how to run an interview, and how to interrupt their feedback. 
-
-**[Stripe's payments APIs: The first 10 years](https://stripe.com/blog/payment-api-design) - Michelle Bu**
-
-A success story in iteration and feedback. It takes a lot of work to handle an increasing number of payment methods while keeping an API simple.
+<NewsletterForm />

contents/newsletter/the-companies-that-shaped-posthog.md

@@ -68,6 +68,8 @@ Zapier shows you can create a massive tech company while not raising a lot, not
 
 We’ve also seen the value of SEO and continue to invest in it. It is a core channel for us, and we’re always looking for opportunities to scale it further, like with [templates](/templates) or [content hubs](/posts).
 
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+
 ## 4. GitHub: Free to use then forced to buy 🧑‍💻
 
 GitHub defined what it means to be developer-friendly. On top of its open-source support, it gives away its entire core product for free. GitHub is a high-quality product that doesn’t cost anything for hobbyists, small projects, or pre-product-market fit startups.
@@ -148,3 +150,5 @@ Startups are like looking for gold. They have two separate phases: looking for g
 We just released a redesign of PostHog aiming to make us look more like a dev tool and less like a SaaS app. Our lead designer, Cory, details the changes needed to make that happen from updated navigation to increased data density to dark mode.
 
 *Words by Ian Vanagas, who wonders if Santa ever runs A/B tests.*
+
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contents/newsletter/what-we've-learned-about-ab-testing.md

@@ -50,6 +50,7 @@ He emphasizes two key points:
 Read about Thomas’ experience in [How to start a growth team (as an engineer)](/product-engineers/how-to-start-a-growth-team) on the PostHog blog.
 
 ## 2. Good A/B tests have 5 traits ✅
+
 1. **A specific, measurable goal**
 An ambiguous goal leads to an unclear A/B testing process. It isn’t clear what A/B test to run to “increase sales.” “Increase demo bookings from the sales page” is actionable.
 
@@ -93,6 +94,8 @@ Answering these questions helps Monzo create consistent hypotheses containing a
 - [How YC's biggest startups run A/B tests (with examples)](/product-engineers/ab-testing-examples) – Ian Vanagas
 - [How we experiment at Monzo](https://monzo.com/blog/2019/07/31/how-we-experiment-at-monzo) – Monzo blog
 
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+
 ## 5. Understanding significance 📊
 There are two moments when you should analyze your goal, secondary, and counter metrics:
 
@@ -167,9 +170,6 @@ Using actors ensures the experience (and results) for your A/B test are consiste
 
 Read more about targeting in [When and how to run group-targeted A/B tests](/product-engineers/running-group-targeted-ab-tests).
 
-> Thanks for reading Product for Engineers. [Subscribe (it’s free)](https://newsletter.posthog.com/subscribe)
-
-
 ## Good reads 🤔
 **[PostHog's recommended reading for startup teams](/founders/recommended-reading) – Joe Martin:** Great books on leadership, design, venture capital, operations, and sales (pretty much anything to do with startups), as recommended by the PostHog book club!
 
@@ -179,4 +179,6 @@ Read more about targeting in [When and how to run group-targeted A/B tests](/pro
 
 **[Beware of Price Cliffs](https://goodbetterbest.substack.com/p/beware-of-price-cliffs) – Good Better Best:** A quick and useful lesson on how mental barriers can impact user behavior.
 
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+
 > _Words by Ian Vanagas, who is A/B testing whether pineapple belongs on pizza._

contents/newsletter/what-weve-learned-about-product-market-fit.md

@@ -59,6 +59,8 @@ What does this mean?
 
 You’re optimizing for shots on goal. The more you have, the greater your chances.
 
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+
 ## 5. So is motivation
 
 If your idea doesn’t excite you, pivot.
@@ -157,3 +159,5 @@ When I talk to a startup that's been operating for more than 8 or 9 months, the
 - [Life After Product-Market Fit: Go-To-Market Fit](https://medium.com/@pearvc/life-after-product-market-fit-go-to-market-fit-fb87bedfd8da) – Pear VC
 - [Where to Go After Product-Market Fit](https://a16z.com/2018/07/20/where-to-go-after-product-market-fit-an-interview-with-marc-andreessen/) – Marc Andreessen and Elad Gil
 - [Why Product Market Fit Isn't Enough](https://brianbalfour.com/essays/product-market-fit-isnt-enough) – Brian Balfour
+
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contents/product-engineers/aarrr-pirate-funnel.md

@@ -80,6 +80,8 @@ It all starts with how you track user behavior in your product. While you can us
 
 > ☠️ **Try our AARRR dashboard template:** PostHog users can use our [customizable AARRR pirate metrics template](/templates/aarrr-dashboard) to get started. Simply input your events and tweak as you require.
 
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+
 ### 1. Acquisition
 
 - How many users signed up?
@@ -215,3 +217,5 @@ Dave McClure's original framework suggests you spend 80% of your effort on refin
 [^1]: _[Startup Metrics for Pirates deck](https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-nov-2010) – Dave McClure refined his original deck from its inception in 2007. This version is from 2010._ 
 
 > **Want to build an AARRR funnel in PostHog?** Use our [AARRR dashboard template](/templates/aarrr-dashboard) to set one up quickly and easily.
+
+<NewsletterForm />

contents/product-engineers/ab-testing-examples.md

@@ -87,6 +87,8 @@ With this, Instacart was confident the new algorithm led to improvements in deli
 > 📖 **Further reading:**
 > - [It All Depends](https://tech.instacart.com/it-all-depends-4bb7b22e854b) on the Tech at Instacart blog
 
+<NewsletterForm />
+
 ## 3. Coinbase – Scaling tests by separating experiment and functional code
 
 Coinbase had a different challenge from Monzo and Instacart. To improve their machine learning algorithms, Coinbase needed to run a high volume of tests. Because tests impact each other, they needed separation. This created a bottleneck: **there weren’t enough separate user samples to run all the tests they wanted.**
@@ -191,3 +193,5 @@ The Bayesian approach focuses more on the average magnitude of wrong decisions o
 - [Annoying A/B testing mistakes every engineer should know](/blog/ab-testing-mistakes)
 - [When and how to run group-targeted A/B tests](/blog/running-group-targeted-ab-tests)
 - [Guides to running A/B tests in PostHog](/tutorials/categories/experimentation)
+
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contents/product-engineers/ab-testing-mistakes.md

@@ -88,6 +88,8 @@ Depending on your app and experiment, here's a list of aggregate metrics you wan
 * Acquisition channel, e.g., organic search, paid ads, or referrals, 
 * User role or job function, e.g., manager, executive, or individual contributor.
 
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+
 ## 3. Conducting an experiment without a predetermined duration
 
 Starting an experiment without deciding how long it should last can cause issues. You may fall victim to the "[peeking problem](https://gopractice.io/data/peeking-problem/)": when you check the intermediate results for statistical significance, make decisions based on them, and end your experiment too early. Without determining how long your experiment should run, you cannot differentiate between intermediate and final results.
@@ -168,3 +170,5 @@ To read up more on experimentation, check out our guides on:
 - [When and how to run group-targeted A/B tests](/blog/running-group-targeted-ab-tests)
 - [The 9 best mobile app A/B testing tools](/blog/best-mobile-app-ab-testing-tools)
 - [The most useful product health metrics](/blog/product-health-metrics)
+
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contents/product-engineers/b2b-saas-product-metrics.md

@@ -75,6 +75,8 @@ Your adoption rate is `(new active users / signups) x 100`, so 40 new active use
 
 **Is it useful?** We'd argue not. There are better, more specific measures for product health, like [new user activation](#new-user-activation).
 
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+
 ### Customer retention rate
 
 **What is it?** Customer retention rate is a classic metric that calculates the proportion of customers you retain from one period to the next. 
@@ -199,6 +201,8 @@ What makes this a good product metric for us? Let's break it down:
 
 Not all useful product metrics follow this trend – active users is a notable exception – but it's a good acid test to apply to any metric you're considering.
 
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+
 ### Recommended B2B product metrics
 
 To help get you started, we've chosen five metrics that are useful for any B2B product. You will want to augment and adapt these for your specific needs, but 

contents/product-engineers/churn-rate-vs-retention-rate.md

@@ -73,6 +73,8 @@ I've collated the better sources [in the appendix](#more-on-churn-rate-benchmark
 
 Good retention rates are the same, but inverted – 5% churn equals 95% retention, and so on.
 
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+
 ## Retention rate formula explained 📈
 
 So that's churn rate, but what about retention rate? The basic formula is very similar:
@@ -274,3 +276,5 @@ You can also [sign up to our newsletter](https://newsletter.posthog.com/subscrib
 > - [Recurly's 19-month study](https://recurly.com/research/churn-rate-benchmarks/) of 1,900 subscription products that use its platform. It breaks down churn for B2B and B2C products across multiple cohorts, including average revenue per customer (ARPC).
 >
 > - [Lenny Rachitksy's Q&A](https://www.lennysnewsletter.com/p/monthly-churn-benchmarks) on monthly churn, in which he polls several experts, including the CEO of subscriptions platform ProfitWell.
+
+<NewsletterForm />

contents/product-engineers/feature-flag-best-practices.md

@@ -50,6 +50,8 @@ Having a “sticky” ID (like a cookie, which is the default in PostHog) ensure
 
 If you use group analytics or person properties in your flag rollout, accurate identification includes setting them up properly. Users must be a part of groups or have a property for PostHog to evaluate flags relying on these.
 
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+
 ## 4. Use local evaluation for faster flags
 
 An underrated feature of PostHog’s feature flag functionality is the ability to evaluate flags locally. By polling the PostHog server and/or using cached feature flag data, your app can evaluate flags without waiting for another response from PostHog.
@@ -207,3 +209,5 @@ Whatever you choose, it should be clear to your team when to remove a feature fl
 - [What you can learn from how GitHub and GitLab use feature flags](/product-engineers/github-gitlab-feature-flags)
 - [How we build features users love (really fast)](/product-engineers/measuring-feature-success)
 - [Why we test in production (and you should too)](/product-engineers/testing-in-production)
+
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contents/product-engineers/growth-loops.md

@@ -65,6 +65,8 @@ YC invests in startups. Their advice and network help startups grow and succeed.
 
 YC differentiates itself from other accelerators by being extremely startup-friendly, focused on San Francisco, and having a strong founder network. Each of these is core to the success of their growth loop.
 
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+
 ## Types of growth loops
 
 There are many types of growth loops, but five of the most important are:
@@ -179,3 +181,5 @@ Growth loops focus on the product or business. They don't necessarily have relat
 - [How to write great product survey questions (with examples)](/product-engineers/product-survey-questions)
 - [How to start a growth team (as an engineer)](/product-engineers/how-to-start-a-growth-team)
 - [The most useful product health metrics](/product-engineers/product-health-metrics)
+
+<NewsletterForm />

contents/product-engineers/guardrail-metrics.md

@@ -50,6 +50,8 @@ When an A/B test triggers a guardrail metric at Airbnb, it's immediately escalat
 
 Out of the thousands of experiments that run at Airbnb each month, guardrails trigger ~25 for review. 80% of these rollout after stakeholder discussion. They decide to pause ~5 experiments per month, which prevents 5 potentially major impacts to critical metrics and product areas.
 
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+
 ## How to choose your guardrail metrics
 
 As a general guideline, you should pick metrics important to the entire product or company. These are often [north star](/blog/north-star-metrics) or [product health](/blog/product-health-metrics) metrics. Airbnb breaks guardrail metrics into three categories:
@@ -105,3 +107,5 @@ Once you’ve done this, you have everything you need for safer, more effective
 - [Multivariate testing: Benefits, drawbacks and examples](/product-engineers/what-is-multivariate-testing-examples)
 - [What you can learn from how GitHub and GitLab use feature flags](/blog/github-gitlab-feature-flags)
 - [How YC's biggest startups run A/B tests (with examples)](/blog/ab-testing-examples)
+
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contents/tutorials/cookieless-tracking.md

@@ -89,3 +89,5 @@ Nothing comes for free and limiting what `posthog` can track between page loads
 ## Further reading
 
 - [Building a tracking cookies opt out banner in React](/tutorials/react-cookie-banner)
+
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contents/tutorials/event-tracking-guide.md

@@ -82,6 +82,8 @@ def movie_played(movie):
 
 Adding more of these capture calls in the right places in your codebase creates a flow of event tracking data into PostHog. For more information on setting this up, read the **[live data ingestion guide](https://posthog.com/docs/integrate/ingest-live-data).**
 
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+
 ## Getting custom events right
 
 With some custom events being sent, it is time to refine those events to capture the data you want. Getting this right requires multiple steps.
@@ -297,3 +299,5 @@ Now that you have set up autocapture, high-quality custom events, and actions, w
 If you are looking for more options to where to send your events from that aren’t covered by our client- and server-side libraries (or autocapture), you can check out our [API](https://posthog.com/docs/api).
 
 If you are looking to get started with analysis of all the event tracking data you now have, you can look into creating a new [trend](https://posthog.com/manual/trends), [funnel](https://posthog.com/manual/funnels), or [dashboard](https://posthog.com/manual/dashboards).
+
+<NewsletterForm />

contents/tutorials/nextjs-ab-tests.md

@@ -115,6 +115,8 @@ With PostHog installed and our action set up, we're ready to create our experime
 
 Once done, you're ready to go back to your app to start implementing it.
 
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+
 ## 5. Bootstrapping feature flags
 
 A/B testing in PostHog relies on feature flag data. To ensure that feature flag data is available as soon as possible, we make a server-side request for it and then pass it to the client-side initialization of PostHog (known as [bootstrapping](/docs/feature-flags/bootstrapping)).
@@ -302,3 +304,5 @@ This shows your updated button text immediately on load. This method still uses
 - [How, when, and where to run your first A/B test](/product-engineers/how-to-do-ab-testing)
 - [10 things we've learned about A/B testing for startups](/newsletter/what-we've-learned-about-ab-testing)
 - [How to set up Next.js app router analytics, feature flags, and more](/tutorials/nextjs-app-directory-analytics)
+
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contents/tutorials/react-cookie-banner.md

@@ -148,6 +148,8 @@ When we head back to the local site, we’ll see our cookie banner at the bottom
 
 > 💯: For bonus points, you can click each of the buttons and go view the associated events in your PostHog instance.
 
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+
 ## Step 4: Adding the opt out (or in) logic
 
 Next, we’ll add the logic for accepting or declining the tracking cookies. We’ll head back to our `CookieBanner.js` component, import the PostHog library, and add click handlers for the buttons.
@@ -299,3 +301,5 @@ If you’re interested in going further into tracking, data management, and cook
 1. A tutorial on [setting up cookieless tracking](/tutorials/cookieless-tracking).
 2. A guide to [setting up a reverse proxy](/docs/integrate/proxy) to help your data stay first-party.
 3. Sign up for our [EU Cloud](https://eu.posthog.com/signup).
+
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contents/tutorials/react-feature-flags.md

@@ -153,3 +153,5 @@ These are basic implementations of React feature flags setup. From here, you can
 - [Testing frontend feature flags with React, Jest, and PostHog](/tutorials/test-frontend-feature-flags)
 - [How to add popups to your React app with feature flags](/tutorials/react-popups)
 - [How to set up analytics in React](/tutorials/react-analytics)
+
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